Organic reach on Facebook posts has dipped to an all-time low of 2% to 6% this year, according to Social Media Examiner. The bad news is that this figure will continue to decline. The good news is that Facebook advertising …
Pulse Marketing
Perhaps you’ve felt it before: a wistful affection for a time, place, or feeling from your childhood or from before your time entirely. Nostalgia, a sentimental longing for something of a time gone by, is a feeling most of us …
Pulse Marketing
Did you know that recommendations from friends are the most credible form of advertising among consumers? “Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family,” according to the Nielsen Global Trust in …
Pulse Marketing
You may have seen it before as you’ve scrolled through Facebook or watched a video on Youtube – someone you recognize (maybe one of your favorite food bloggers or a travel guru) touting a certain product by integrating it into …
Pulse Marketing
Your website may be your business’ storefront on the internet, but unlike your brick and mortar location, there’s no front door. What I mean by this is that you should expect visitors to land on any page of your website …
Pulse Marketing
If you have a Facebook business page and you haven’t been using Facebook Insights data to improve your overall reach and engagement, you’re missing out on one of the best features your account has to offer. Facebook Insights data offers …
Pulse Marketing
If you’ve recently decided to start your own small business, are in the beginning stages of developing your business, or you’re even a well-established business in need of a boost, a small business marketing plan can help you make a number of …
Pulse Marketing
At Pulse, we always suggest that our clients post regularly to their social media profiles. But what does “regularly” mean? On Facebook, you should post 3 times per week, at minimum. It’s preferable to post 2 times per day, 7 …
Pulse Marketing
Social media is a great tool to use if you hope to connect with prospective customers. You can share product information, testimonials, photos, and more. Past, present, and future customers can engage with your social media profiles by liking your …
Pulse Marketing
