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5 Landing Page Tips for Your Holiday Promotions

Posted on October 19, 2018October 19, 2018 by Cintia Miranda

Although we’re well into the month of October, there’s still time to optimize your website’s landing pages for the holiday season. If you sell products on your website or are running an online holiday promotion, take some time to review your landing pages to make sure your website is doing its job. Keep in mind that people could be coming to your website and landing on a number of your pages, not just the homepage or the ones you link to in your advertising. When reviewing your website, here are a few landing page tips to remember:

Rethinking Your Email Marketing Strategy

Posted on July 10, 2018July 10, 2018 by Pulse Marketing

Rethinking Your Email Marketing Strategy

Love it or hate it, email marketing continues to be a strong marketing tool. For most people, including myself, our love-hate relationship with email marketing exists mostly due to spammer misuse. Thankfully, most of the obvious junk mail is usually filtered out, but even so, there’s also the issue of companies sending too many marketing emails, which can quickly become an annoyance to most people and cause recipients to opt-out from future communications. Read More “Rethinking Your Email Marketing Strategy” →

GDPR Checklist for Small Businesses

Posted on July 5, 2018August 22, 2018 by Pulse Marketing

By now you’ve probably had a chance to review some information about the new European General Data Protection Regulation (GDPR) that went into effect in May. This new regulation applies to any company that interacts with European Union citizens, which makes it applicable even to small businesses in the U.S. who have a website or collect personal information from customers.

3 Metrics to Help You Understand Your Email Marketing Campaigns

Posted on June 21, 2018July 10, 2018 by Pulse Marketing

Reporting is one of the most important parts of any marketing campaign due to its ability to gauge success and identify weaker areas that need to be improved. One component of your marketing strategy where analytics may be particularly useful is email marketing, where there are an abundance of analytics at your disposal. When it comes to analyzing your email marketing campaigns, you may not know where to start. Here are three metrics you should care about, and why: Read More “3 Metrics to Help You Understand Your Email Marketing Campaigns” →

What You Should Include in Your Company’s Brand Guidelines

Posted on May 29, 2018August 23, 2018 by Pulse Marketing

Have you ever stumbled across a company who uses colors that clash with their logo, multiple different font types, logos with white backgrounds when they should have been transparent, or something else that makes their company’s aesthetic inconsistent? Maybe you’re guilty of a couple of those things, too. It can be hard to keep your company’s branding consistent across platforms, plus different employees handling branding tasks may have different ideas of what looks visually pleasing. If you’ve run into any of these issues, you should consider creating brand guidelines to use for your business. Read More “What You Should Include in Your Company’s Brand Guidelines” →

3 Resources That Will Help You Become a Better Storyteller

Posted on May 23, 2018August 22, 2018 by Pulse Marketing

Here at Pulse we have many opportunities to attend events, conferences, presentations and meetings. During these outings, we hear various people tell their stories to show audiences how they became successful. Every speaker uses their story to evoke an emotional response from the audience. It doesn’t matter if that audience includes one other person or several dozen, their story helps others understand why their business is an integral part of their personal story, and why that influences the way they operate the business.

What Can a Facebook Pixel Do for Your Business?

Posted on May 15, 2018August 22, 2018 by Pulse Marketing

Have you ever wished you could find out what people do after they’ve clicked on your Facebook ad? Facebook keeps track of the actions users take while they’re still on the social media platform, but when a user chooses to click on your ad and ends up on your website, an entire collection of useful data about the actions they’re taking may seem lost. That’s where the Facebook pixel comes in.

5 Free Google Tools to Help Your Business

Posted on April 30, 2018August 22, 2018 by Cintia Miranda

“World’s Most Popular Search Engine” I typed into Google (the default search method on Chrome, also owned by Google), knowing full well the answer I’d be given. It’s Google, of course. With 72.48% of the world’s market share of search according to Search Engine Watch, Google is a powerhouse when it comes to finding information on the internet.

Bolster Your Nonprofit Marketing Strategy with Social Media Influencers

Posted on April 23, 2018April 24, 2018 by Cintia Miranda

A few months ago I was scrolling through Youtube and landed on a video by a Youtuber that I watch every so often. Her name is Zoe Sugg and she’s a popular United Kingdom-based beauty and fashion vlogger with over 12 million subscribers. She started her video with a friendly “hello, everybody!” much like most of her other videos, but soon after she launched into a passionate plea to her subscribers to celebrate her birthday by donating to a cause that was close to her heart.

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