If you have a Facebook business page and you haven’t been using Facebook Insights data to improve your overall reach and engagement, you’re missing out on one of the best features your account has to offer. Facebook Insights data offers a wealth of information, all of which can help you improve your presence on the popular social media channel.
Read More “7 Things You Can Learn from Facebook Insights Data”
If you’ve recently decided to start your own small business, are in the beginning stages of developing your business, or you’re even a well-established business in need of a boost, a small business marketing plan can help you make a number of important business decisions.
Read More “7 Essential Components of a Small Business Marketing Plan”
At Pulse, we always suggest that our clients post regularly to their social media profiles. But what does “regularly” mean? On Facebook, you should post 3 times per week, at minimum. It’s preferable is you post 2 times per day, 7 days per week. Keeping up with a schedule like and brainstorming new post ideas can be difficult. That’s why we’ve put together this list of 7 post ideas for Facebook.
Social media is a great tool to use if you hope to connect with prospective customers. You can share product information, testimonials, photos, and more. Past, present, and future customers can engage with your social media profiles by liking your post on Facebook, retweeting your tweet on Twitter, commenting on your Instagram photo, or watching your videos on Snapchat. This positive engagement is great for business, but what happens when someone has a negative experience and decides to use your social media profiles to let others know about it? Managing a social media crisis like this can be stressful, and sometimes difficult, but following these 5 steps will help you out if and when the time comes.
Social media is a champion in the marketing world. From Facebook and Youtube to Twitter, Instagram and Snapchat, there are several great platforms that will help spread your company’s message positively.
Read More “5 Things to Keep in Mind as You Develop Your Brand Voice on Social Media”
Is your product or service primarily meant for children 13 years of age or younger? If so, you may have hit an ethical wall that has made you question whether it’s appropriate to market to young, impressionable minds.
Read More “5 Examples of Companies Engaging Children with Their Product”
Social media is powerful. According to the PEW Research Center, seven-in-ten Americans use social media. Social media use blossomed from only 5% in 2005, to about 50% in 2005, and finally 69% today.
Read More “5 Social Media Marketing Options for Businesses on a Tight Budget”
As Pulse’s content writer, I often hold blogging training sessions for our clients. The President of Pulse, Cintia Miranda, joins me to help provide our clients with tips about how to start a blog, how to choose the best blog topics, why it’s important for a business to blog, and how to become a better blogger.
Read More “Why You Should Read Your Local Paper to Become a Better Blogger”
Do you want more visitors to see your website? At Pulse we’re always thinking of new ways to drive traffic to our home page, but our tried and true method is simple and effective: blogging. Have you considered why you should start a blog for your business?
Have you ever been scrolling through products on Amazon only to leave the page without purchasing the item you were interested in? According to CMO. by Adobe, “online shopping retail sales are predicted to grow steadily to $370 billion in 2017, up from $231 billion in 2012.”