Here at Pulse we have many opportunities to attend events, conferences, presentations and meetings. During these outings, we hear various people tell their stories to show audiences how they became successful. Every speaker uses their story to evoke an emotional response from the audience. It doesn’t matter if that audience includes one other person or several dozen, their story helps others understand why their business is an integral part of their personal story, and why that influences the way they operate the business.
These individuals use their story both as part of their personal brand, and also as a marketing tactic to help show, rather than tell others how they will work hard to provide them with an excellent product or service.
Using a story to motivate someone to act is marketing. Understanding that is the first step you should take before you begin trying to sell a product or service or build your personal brand. If inspiration to find your own story is growing, here are three resources that will help you become a better storyteller (also known as a marketer):
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