Blog - Pulse Marketing Agency
12 Jun 2018

Consider using GIFs in your social media marketing

GIFs are a lot of fun, and they can help you become very creative with your social media marketing strategy. If you have never made a GIF before, don’t worry there are several apps out there that can help you make some fun GIFs using your smartphone and easily share them on social media, like GifBoom and GIPHYCam. 

Making a GIF is simple: think of something that will resonate with your target audience and tell a story, record a short video clip, add some text to it (optional), and voilà! Read More “Consider using GIFs in your social media marketing”

29 May 2018

What You Should Include in Your Company’s Brand Guidelines

Have you ever stumbled across a company who uses colors that clash with their logo, multiple different font types, logos with white backgrounds when they should have been transparent, or something else that makes their company’s aesthetic inconsistent? Maybe you’re guilty of a couple of those things, too. It can be hard to keep your company’s branding consistent across platforms, plus different employees handling branding tasks may have different ideas of what looks visually pleasing. If you’ve run into any of these issues, you should consider creating brand guidelines to use for your business. Read More “What You Should Include in Your Company’s Brand Guidelines”

23 May 2018

3 Resources That Will Help You Become a Better Storyteller

Here at Pulse we have many opportunities to attend events, conferences, presentations and meetings. During these outings, we hear various people tell their stories to show audiences how they became successful. Every speaker uses their story to evoke an emotional response from the audience. It doesn’t matter if that audience includes one other person or several dozen, their story helps others understand why their business is an integral part of their personal story, and why that influences the way they operate the business.

These individuals use their story both as part of their personal brand, and also as a marketing tactic to help show, rather than tell others how they will work hard to provide them with an excellent product or service.

Using a story to motivate someone to act is marketing. Understanding that is the first step you should take before you begin trying to sell a product or service or build your personal brand. If inspiration to find your own story is growing, here are three resources that will help you become a better storyteller (also known as a marketer):

Read More “3 Resources That Will Help You Become a Better Storyteller”

15 May 2018

What Can a Facebook Pixel Do for Your Business?

Have you ever wished you could find out what people do after they’ve clicked on your Facebook ad? Facebook keeps track of the actions users take while they’re still on the social media platform, but when a user chooses to click on your ad and ends up on your website, an entire collection of useful data about the actions they’re taking may seem lost. That’s where the Facebook pixel comes in.

The Facebook pixel is “an analytics tool that helps you measure the effectiveness of your advertising. You can use the Facebook pixel to understand the actions people are taking on your website and reach audiences you care about,” according to Facebook.

Read More “What Can a Facebook Pixel Do for Your Business?”

30 Apr 2018

5 Free Google Tools to Help Your Business

“World’s Most Popular Search Engine” I typed into Google (the default search method on Chrome, also owned by Google), knowing full well the answer I’d be given. It’s Google, of course. With 72.48% of the world’s market share of search according to Search Engine Watch, Google is a powerhouse when it comes to finding information on the internet.

As most of you probably know, using Google’s search engine is free – but some of you may not be aware that it’s not the only free tool that Google offers. As a matter of fact, there are quite a few helpful free Google tools to market your business. Here are five of them:

Read More “5 Free Google Tools to Help Your Business”

23 Apr 2018

Bolster Your Nonprofit Marketing Strategy with Social Media Influencers

A few months ago I was scrolling through Youtube and landed on a video by a Youtuber that I watch every so often. Her name is Zoe Sugg and she’s a popular United Kingdom-based beauty and fashion vlogger with over 12 million subscribers. She started her video with a friendly “hello, everybody!” much like most of her other videos, but soon after she launched into a passionate plea to her subscribers to celebrate her birthday by donating to a cause that was close to her heart.

Read More “Bolster Your Nonprofit Marketing Strategy with Social Media Influencers”

10 Apr 2018

Facebook Advertising Following the Cambridge Analytica Scandal

If you haven’t heard the news, a scandal is currently dominating discussions concerning Facebook. Here’s a quick run-down if you missed the news: Cambridge Analytica, a data analytics firm, was recently exposed by whistleblower and former employee Christopher Wylie for harvesting data for political purposes from more than 87 million Facebook users (the numbers have been climbing since the news broke, hence the varying numbers about how many were affected throughout the cited sources).

Read More “Facebook Advertising Following the Cambridge Analytica Scandal”

9 Apr 2018

Why You Shouldn’t Create a DIY Logo for Your Business

You’re 4 years old and riding in the backseat of your parents’ car. Much to your delight, they plan to stop and grab a quick bite to eat before they bring you to play with a friend. You glance up through the window as the car slows down and see golden arches. You know what those mean!

“McDonald’s!” you say. Whether it has been 20, 30, or 40 years since you were a small child, you probably still know exactly what those golden arches mean when you see them. Even when you were young, you were probably able to associate the symbol with a happy meal.

Read More “Why You Shouldn’t Create a DIY Logo for Your Business”

28 Mar 2018

How to Give Your Website a Spring Cleaning

With the advent of spring comes the urge to spruce up, tidy, and fix things within your business that may have been neglected throughout the cold winter. You may already be working away at the interior of your store, or meeting with employees about fixing up internal processes to make things run smoother. Your website could also benefit from a nice once-over to ensure everything is running properly within your digital storefront. Here are some tips to give your website a spring cleaning:

Read More “How to Give Your Website a Spring Cleaning”

20 Mar 2018

5 Marketing Ideas to Welcome Spring

Happy first day of spring! It doesn’t seem like spring with the towering snow banks all around us, but the days are getting longer, the sun is still up after 5 p.m. and many people have warmer weather on their minds. With a new season comes a renewed sense of purpose for some business owners. Many are feeling reinvigorated and ready to tackle the new season with new ideas. If you’re one of those people (or if you anticipate you will be one of those people once the snow melts a little more), you may be searching for helpful marketing ideas to welcome spring. Here are 5 ideas to get you started!

Read More “5 Marketing Ideas to Welcome Spring”

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