5 Things to Keep in Mind as You Develop Your Brand Voice on Social Media

June 13, 2017

Social media is a champion in the marketing world. From Facebook and Youtube to Twitter, Instagram and Snapchat, there are several great platforms that will help spread your company’s message positively. But creating a voice for your brand is difficult. You’ll want your brand voice to convey a certain feeling – and that feeling depends […]

5 Examples of Companies Engaging Children with Their Product

June 5, 2017

Is your product or service primarily meant for children 13 years of age or younger? If so, you may have hit an ethical wall that has made you question whether it’s appropriate to market to young, impressionable minds. According to a study done by the University of Wollongong, “there are questions about the ability of […]

5 Social Media Marketing Options for Businesses on a Tight Budget

May 30, 2017

Social media is powerful. According to the PEW Research Center, seven-in-ten Americans use social media. Social media use blossomed from only 5% in 2005, to about 50% in 2005, and finally 69% today. It’s not just popular with individuals – businesses have taken to social media in every imaginable way possible, using various platforms, from […]

Why You Should Read Your Local Paper to Become a Better Blogger

May 26, 2017

As Pulse’s content writer, I often hold blogging training sessions for our clients. The President of Pulse, Cintia Miranda, joins me to help provide our clients with tips about how to start a blog, how to choose the best blog topics, why it’s important for a business to blog, and how to become a better […]

5 Reasons Why You Should Start a Blog

May 22, 2017

Do you want more visitors to see your website? At Pulse we’re always thinking of new ways to drive traffic to our home page, but our tried and true method is simple and effective: blogging. Have you considered why you should start a blog for your business?

Getting to Know Retargeting Advertisements

May 11, 2017

Have you ever been scrolling through products on Amazon only to leave the page without purchasing the item you were interested in? According to CMO. by Adobe, “online shopping retail sales are predicted to grow steadily to $370 billion in 2017, up from $231 billion in 2012.” There’s a good chance you’ve bought something online […]

5 Reasons Why You Should Encourage Online Reviews

April 24, 2017

A couple walks through the door of your restaurant, are greeted warmly by your host or hostess, seated promptly, receive excellent customer service, and are delighted by the dishes you’ve quickly placed in front of them for their meal. What that couple doesn’t know is that you’re fully staffed, fully stocked, and don’t have many […]

5 New Facebook and Instagram Features You Shouldn’t Miss

April 17, 2017

If you use social media channels for marketing your business, staying on top of new features that are consistently rolled out for platforms such as Facebook and Instagram is important. Facebook bought out Instagram in 2012, and since then the popular photo sharing application has gone through a rebrand and introduced new and helpful features […]

Want to Grow Your Business in Bangor? Try Local Networking!

April 3, 2017

If you’re a business owner in Greater Bangor, you’ve probably experienced the friendly reception from locals when you open your doors for the start of the business day. Bangor is a great place to live, for children to grow up, and for starting a business. Because we’re such a tight-knit community, it’s important for small […]

How to Manage Your Pay-Per-Click Campaign

March 8, 2017

If you want your pay-per-click campaign to succeed, you need to consistently monitor and manage it. Because the bidding auction is continuously changing with the addition of new advertisers and keywords, managing these campaigns can require some additional knowledge. There are multiple ways to ensure that your campaign is performing its best. Here are five […]