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Pulse Blog

  1. Why Aren’t Clients Seeing the Changes I Made?

    I think all developers have been there. We make a style change and ask the client to review it, only to have them say that it looks exactly the same as it did before. Then, we have to walk the client through “shift-reloading” or emptying their browser’s cache—an extra step that can seem like arcane gobbledygook to some clients.

    Scott Tirrell Scott Tirrell
    Jul 29, 2020
  2. How to Measure and Maintain Your Digital Campaign’s Performance

    As businesses across the country begin to reopen, a great way to reach potential new customers is to run paid digital marketing campaigns, like Google Ads or Facebook Ads. However, it isn’t enough just to set up the campaigns and leave them running. To better understand how your campaigns are performing, you’ll need to monitor their progress and metrics regularly.

    Avatar Pulse Marketing
    Jul 02, 2020
  3. 3 Ways to Check in on Customers during COVID-19

    More than any time within recent memory, people are genuinely on the same side and want to help out where they can. However, it’s not enough to position yourself well. More than just the message, you’ll also need a medium.

    Amanda Millay Amanda Millay
    May 20, 2020
  4. Social Media Shift and How your Brand will Survive

    Since the rise of social media in the early 2000s, threats to our privacy have increased — and it’s not completely our fault. According to Pew Research Center, 91% of Americans ‘agree’ or ‘strongly agree’ that they’ve lost control of …

    Avatar Jake Joy
    Jul 11, 2019
  5. 5 Ways to Find Content Ideas that Your Customers Want to Read About

    Content marketing is an important aspect of successful operation for many businesses, but content creation can represent a real barrier to success. Good content should be engaging, informative, and most importantly, digestible to viewers. Unfortunately, many businesses struggle to find ideas that will resonate with their current and prospective customers.

    Avatar Jake Joy
    May 14, 2019
  6. What is the Perfect Digital Ad Frequency?

    Advertisement frequency is an important part of any successful digital advertising campaign, however it rarely takes the spotlight. Compared to more visible factors like powerful images, impactful wording, and accurate targeting, frequency is noticeably less glamorous, and is often one of the last pieces of a campaign to come together.

    Avatar Haley Cadran
    Apr 25, 2019
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