How to Do Keyword Research for Pay-Per-Click Advertising Campaigns

February 6, 2017

If you’re new to pay-per-click advertising and want to get started on a campaign for your business, the first and most important step is learning how to do keyword research. Keywords are  relevant words to help people find the products or services your business offers.  Your selection of keywords can include a combination of single […]

Getting to Know Gmail Sponsored Promotions

February 2, 2017

About two years ago, Google opened Gmail Sponsored Promotions, also known as GSP, to all advertisers. Gmail Sponsored Promotions are advertisements that show up in personal Gmail boxes in the social and promotions tabs. Here’s an example of a couple that showed up in the promotions tab of a personal Gmail inbox:

Understanding Paid Search Advertisements in 3 Easy Steps

January 25, 2017

Paid search advertisements are a form of marketing within the sponsored listings of a search engine. These can be charged in one of two ways: by paying each time your ad is clicked or each time your ad is displayed. Pay-per-click, also known as PPC, is the most common form of paid search advertising and […]

3 Tweetdeck Basics for Your Business

January 23, 2017

There are many tools available to help you manage your social media accounts. There are some that are more useful than others – like Hootsuite, a platform that allows you to schedule posts on Facebook, Twitter, LinkedIn, and Instagram simultaneously and far into the future. Tweetdeck is much like Hootsuite, but just for Twitter. If […]

5 Ways to Use Facebook Live for Business

January 20, 2017

We can’t resist looking at short videos. Our eyes are naturally attracted to the movement and colors. In fact, Animoto reports that “4 times as many consumers would rather watch a video about a product than read about it.”

Using Facebook Advertising Tools to Target Your Perfect Audience

January 18, 2017

Reaching people interested in your product or service must be done in steps – the first of which is determining your target audience. Once you’ve discovered who is most interested in what you offer, connecting with them comes next. To reach potential customers, you don’t have to search high and low. Instead, you can turn […]

How to Use Instagram for Your Business

January 16, 2017

With over 500 million active monthly users and an average of 95 million photos and videos shared every day, Instagram is a powerful visual tool that can engage audiences far and wide. eMarketer reported that in 2015 48.8% of brands used Instagram. They also predicted that number would rise to 70.7% in 2017, surpassing Twitter. […]

5 Reasons Why You Should Use Snapchat for Business

January 13, 2017

Open an app, take a quick photo, set a timer, and send it along to any friends you choose. Snapchat, now called “Snap,” is as simple as that for users of the popular platform, which has over 100 million daily active users, according to Hootsuite. Since the launch of Snapchat in 2011, it has evolved […]

5 Steps to a Successful 2017 Inbound Marketing Plan

December 28, 2016

To stay ahead of the competition, inbound marketing – using marketing to bring potential customers to you – is an essential strategy. Using techniques such as content marketing, social media marketing, and search engine optimization can help your business thrive, but first you’ll need a plan. Here are 5 steps to follow to create a […]