Blog - Pulse Marketing Agency
11 Dec 2017

5 Content Marketing Statistics to Consider as 2018 Approaches

As the end of the year approaches, you may be creating your 2018 marketing plan or even polishing up a final version to share with your employees. Whatever the case, using data from reliable marketing sources to create and/or refine your plan will ensure that you’re using the right platforms and methods to reach your target audience. Content marketing is one method to consider as you form your plan. Content marketing involves creating sharable content that doesn’t explicitly promote or sell a product, but promotes interest in a product or brand. Using content marketing in your marketing plan will help you provide customers with useful resources that position you as a reliable source of information when it comes to information about the product or service you provide.

Because content marketing is a useful marketing method, we visited Hubspot’s website to see what their research had to say about content marketing as we enter 2018. Here are five content marketing statistics to consider:

  1. According to Hubspot, “53% of marketers say blog content creation is their top inbound marketing priority (HubSpot, 2017).” Do you maintain a blog for your business? If you don’t, it may be a good idea to integrate the creation of one into your 2018 marketing plan. Make sure you include developing a solid editorial calendar so you start off on the right foot, and always write ahead so the blog doesn’t get stale or stagnant. Hubspot reports that “B2B companies that blogged 11+ times per month had almost 3X more traffic than those blogging 0-1 times per month (HubSpot, 2015).”
  2. Hubspot reports that “47% of buyers viewed 3-5 pieces of content before engaging with a sales rep (Demand Gen Report, 2016).” These pieces of content could be videos, product descriptions, product demonstrations, reviews, and more. Providing customers with different mediums to learn more about a product or service will help convince them it’s what they’ve been looking for.
  3. “On average, B2B marketers allocate 28% of their total marketing budget to content marketing (Content Marketing Institute, 2015),” Hubspot reports. Are you allocating enough of your budget to your content marketing efforts?
  4. Have you ever listened to a podcast? They’re a great way to get information when you’re doing the dishes, getting a tedious task out of the way at work, or traveling in the car. According to Hubspot, “Podcast listening grew 23% between 2015 and 2016 (Edison Research, 2016)” and “11% of marketers plan to add podcasting to their marketing efforts in the next 12 months (HubSpot, 2017).”
  5. Hubspot reports that 48% of marketers plan to add YouTube to their marketing next year, while 39% plan to add Facebook video, 33% will integrate Instagram, and 20% will start using messaging apps. There are a variety of content distribution channels to consider. Make sure you check them all out and determine which are best for your business.

How will you fit content marketing into your 2018 marketing plan? Consider some of these methods or contact us to learn more about the value of content marketing.

17 Nov 2017

9 Useful Writing Tips for Marketing

You may not consider yourself a writer, but if you want to do almost any kind of marketing for your business, you must put one word after another until you’ve completed a sentence. Because this is true, taking advice from those who consider writing their profession is a great way to improve your own. Even though many authors who provide well-known quotes are novelists and poets, their advice is still applicable to anyone who has to market a business.

Here are 9 useful writing tips that you can use in your marketing:

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15 Nov 2017

Did You Know That Good Design is C.R.A.P?

Shelby here! As Pulse’s project manager and former content writer and editor, I have a certain set of skills that I’m most comfortable writing about. These include content marketing, social media marketing, and email marketing – to name a few. However, I’m not as experienced in graphic design and find that I don’t write often enough about the topic. That’s why I asked Pulse’s graphic designer, Branin Blodgett, to help me come up with some topics for audiences who might be interested in learning more about graphic design. One of the first things he said to me when I asked him if he had any ideas, was “have you heard of C.R.A.P?”

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13 Nov 2017

5 Landing Page Tips for Your Holiday Promotion

Although we’re well into the month of November, there’s still time to optimize your website’s landing pages for the holiday season. If you sell products on your website or are running an online holiday promotion, take some time to review your landing pages to make sure your website is doing its job. Keep in mind that people could be coming to your website and landing on a number of your pages, not just the homepage or the ones you link to in your advertising. When reviewing your website, here are a few landing page tips to remember:  

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3 Nov 2017

5 Ways to Make Your Annual Report Stand Out

As we approach the end of 2017, you should start to think about gathering information for your business’ or organization’s annual report. This yearly report to shareholders documenting your business’ or organization’s activities and finances for the year is a great way to display your performance and initiate a conversation about what you can do better. Oftentimes, an annual report is treated as a simple document and not given the attention to graphic design that it deserves. By presenting an annual report in an eye-catching format, you not only show that you care about the image your business or organization puts forth, but also demonstrate that you want those who are reading the report to engage with it.

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1 Nov 2017

5 Facebook Ideas for the Holiday Season

Halloween has come and gone, so we all know that it’s just about time for the marketing to start up for the holiday season. If you maintain a Facebook page for your business, you may be wondering how best to get your audience into the holiday spirit. With that being said, here are five Facebook ideas for the holiday season:

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25 Oct 2017

5 Ideas to Help You Form Your Plaid Friday Plan

As the holiday season approaches, businesses are gearing up for some major shopping to begin. There’s one day that stands out above the rest because it’s known for its great deals: Black Friday. Though many condemn the celebration of consumerism that this holiday entails, downtown Bangor has reclaimed Black Friday as its own, celebrating instead the support of small businesses and small business owners with Plaid Friday. Each promotional shopping day will take place on Friday, Nov. 24th, so if you’re a downtown Bangor business owner who plans to take part, there’s still plenty of time to make a plan for your promotions. Read More “5 Ideas to Help You Form Your Plaid Friday Plan”

26 Sep 2017

3 Simple SEO Strategies for the Holiday Season

Fall is officially here, and for many retailers, this heralds the beginning of the 2017 holiday season. According to Fortune Magazine, Americans spent $8.4 billion dollars on Halloween alone in 2016, but even that was just a drop in the bucket compared to more than $1 trillion dollars spent on the most celebrated holidays in America – Thanksgiving, Christmas, and Hanukkah.

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21 Sep 2017

5 Holiday Email Marketing Ideas

December is fast approaching, but there’s still plenty of time to prepare your business for the holiday season. One way you can do this is by creating an email marketing strategy to hopefully increase sales (and goodwill) during this merry time. Here are a few ways you can engage with your customers this holiday season through email marketing.

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