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Pulse Blog

  1. How to Increase Brand Awareness and Recognition through Social Media

    Happy Social Media Day! Social media has taken over the digital world for the past decade, providing businesses with the opportunity to put their message in front of the world. Social media is quickly becoming one of the most powerful advertising tools in the digital landscape, and the good news is that you can reach audiences with content in a way not possible on other platforms through no or low cost options.

    Colleen Cropley
    Jun 30, 2021
  2. 3 Tips for College Grads Entering Their First Agency Job

    For many communications or marketing graduates, the agency setting is appealing due to the structured nature of the opportunities and the potential to work with established clients. However, this transition can be stressful and overwhelming, especially as a first job after graduation. Having recently become a full-time team member with Pulse, here are three important tips that I have picked up on that have helped me immensely.

    Tyler Bilodeau
    Jun 22, 2021
  3. Online Security Tips for Business and Home

    As I am sure you are aware, the first Thursday of May is celebrated as World Password Day. — be sure to order your cake in time and buy Gorilla Glue to seal the envelopes of the cards you will send out to friends and family to mark this joyous occasion. If you’d like to celebrate World Password Day another way, brush up on some best practices to help prevent you from being hacked with a few easy updates.

    Scott Tirrell
    May 06, 2021
  4. 3 Marketing Goals for 2021

    As we enter 2021, it’s likely that businesses are viewing their marketing plan for the new year through a different lens than in years past. 2020 has undoubtedly changed all of us in some way, shape or form, and we’re seeing the result of that as we talk with our clients, colleagues, and community members about their challenges and opportunities for the new year. As we head into the unknown of 2021, it may be difficult to benchmark your successes alongside traditional goals. However, we’ve put together a short list of attainable goals to strive for in the months to come.

    Pulse Marketing
    Jan 12, 2021
  5. The 2020 marketing pivot and what’s to come in 2021

    2020 has been a year for embracing chaos — for marketers and businesses alike. Although we faced many challenges, there is a silver lining bringing us all closer together. As marketers, we learned to pivot along with consumers in the face of chaos, adapting to new shopping and search behaviors that came to define the year.

    Amanda Millay
    Dec 24, 2020
  6. Preparing Your Business for the 2020 Holiday Season

    As a business owner, you may be wondering what to expect from a holiday season affected by the coronavirus, with more people staying home and social distancing and fewer people going out to shop in person. However, we are seeing more people getting into the holiday spirit, which is good news for retailers who, with a little marketing sense, can connect with consumers and help make the holiday season a success.

    Pulse Marketing
    Nov 19, 2020
  7. How to Build or Increase Your Business’s Brand Awareness – Virtually!

    Brand awareness can be one of the most valuable assets of your business’s marketing strategy, though it is an often-overlooked marketing asset. More than just your audience’s familiarity with your product, brand awareness can actively champion your business and help you remain top of mind, in the conversation, and within consideration without any active marketing at all.

    Pulse Marketing
    Nov 19, 2020
  8. Testing Your Site for Different Devices When You Only Have Your Computer

    Each passing day it is becoming more and more obvious that my prediction of smart phones as a passing fancy might have been inaccurate. Obviously people seem to enjoy their phones and more and more web browsing is occurring through phones and tablets. So, of course, you want to make that your website is going to look good and be a pleasant experience for this growing segment of users.

    Scott Tirrell
    Oct 29, 2020
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