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Pulse Blog

  1. 3 Marketing Goals for 2021

    As we enter 2021, it’s likely that businesses are viewing their marketing plan for the new year through a different lens than in years past. 2020 has undoubtedly changed all of us in some way, shape or form, and we’re seeing the result of that as we talk with our clients, colleagues, and community members about their challenges and opportunities for the new year. As we head into the unknown of 2021, it may be difficult to benchmark your successes alongside traditional goals. However, we’ve put together a short list of attainable goals to strive for in the months to come.

    Avatar Pulse Marketing
    Jan 12, 2021
  2. The 2020 marketing pivot and what’s to come in 2021

    2020 has been a year for embracing chaos — for marketers and businesses alike. Although we faced many challenges, there is a silver lining bringing us all closer together. As marketers, we learned to pivot along with consumers in the face of chaos, adapting to new shopping and search behaviors that came to define the year.

    Amanda Millay Amanda Millay
    Dec 24, 2020
  3. Preparing Your Business for the 2020 Holiday Season

    As a business owner, you may be wondering what to expect from a holiday season affected by the coronavirus, with more people staying home and social distancing and fewer people going out to shop in person. However, we are seeing more people getting into the holiday spirit, which is good news for retailers who, with a little marketing sense, can connect with consumers and help make the holiday season a success.

    Avatar Pulse Marketing
    Nov 19, 2020
  4. How to Build or Increase Your Business’s Brand Awareness – Virtually!

    Brand awareness can be one of the most valuable assets of your business’s marketing strategy, though it is an often-overlooked marketing asset. More than just your audience’s familiarity with your product, brand awareness can actively champion your business and help you remain top of mind, in the conversation, and within consideration without any active marketing at all.

    Avatar Pulse Marketing
    Nov 19, 2020
  5. Why Aren’t Clients Seeing the Changes I Made?

    I think all developers have been there. We make a style change and ask the client to review it, only to have them say that it looks exactly the same as it did before. Then, we have to walk the client through “shift-reloading” or emptying their browser’s cache—an extra step that can seem like arcane gobbledygook to some clients.

    Scott Tirrell Scott Tirrell
    Jul 29, 2020
  6. How to Measure and Maintain Your Digital Campaign’s Performance

    As businesses across the country begin to reopen, a great way to reach potential new customers is to run paid digital marketing campaigns, like Google Ads or Facebook Ads. However, it isn’t enough just to set up the campaigns and leave them running. To better understand how your campaigns are performing, you’ll need to monitor their progress and metrics regularly.

    Avatar Pulse Marketing
    Jul 02, 2020
  7. 3 Ways to Check in on Customers during COVID-19

    More than any time within recent memory, people are genuinely on the same side and want to help out where they can. However, it’s not enough to position yourself well. More than just the message, you’ll also need a medium.

    Amanda Millay Amanda Millay
    May 20, 2020
  8. Testing Your Site for Different Devices When You Only Have Your Computer

    Each passing day it is becoming more and more obvious that my prediction of smart phones as a passing fancy might have been inaccurate. Obviously people seem to enjoy their phones and more and more web browsing is occurring through phones and tablets. So, of course, you want to make that your website is going to look good and be a pleasant experience for this growing segment of users.

    Scott Tirrell Scott Tirrell
    Oct 29, 2020
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