A few months ago I was scrolling through Youtube and landed on a video by a Youtuber that I watch every so often. Her name is Zoe Sugg and she’s a popular United Kingdom-based beauty and fashion vlogger with over 12 million subscribers. She started her video with a friendly “hello, everybody!” much like most of her other videos, but soon after she launched into a passionate plea to her subscribers to celebrate her birthday by donating to a cause that was close to her heart.
If you haven’t heard the news, a scandal is currently dominating discussions concerning Facebook. Here’s a quick run-down if you missed the news: Cambridge Analytica, a data analytics firm, was recently exposed by whistleblower and former employee Christopher Wylie for harvesting data for political purposes from more than 87 million Facebook users (the numbers have been climbing since the news broke, hence the varying numbers about how many were affected throughout the cited sources).
You’re 4 years old and riding in the backseat of your parents’ car. Much to your delight, they plan to stop and grab a quick bite to eat before they bring you to play with a friend. You glance up through the window as the car slows down and see golden arches. You know what those mean!
“McDonald’s!” you say. Whether it has been 20, 30, or 40 years since you were a small child, you probably still know exactly what those golden arches mean when you see them. Even when you were young, you were probably able to associate the symbol with a happy meal.
With the advent of spring comes the urge to spruce up, tidy, and fix things within your business that may have been neglected throughout the cold winter. You may already be working away at the interior of your store, or meeting with employees about fixing up internal processes to make things run smoother. Your website could also benefit from a nice once-over to ensure everything is running properly within your digital storefront. Here are some tips to give your website a spring cleaning:
Happy first day of spring! It doesn’t seem like spring with the towering snow banks all around us, but the days are getting longer, the sun is still up after 5 p.m. and many people have warmer weather on their minds. With a new season comes a renewed sense of purpose for some business owners. Many are feeling reinvigorated and ready to tackle the new season with new ideas. If you’re one of those people (or if you anticipate you will be one of those people once the snow melts a little more), you may be searching for helpful marketing ideas to welcome spring. Here are 5 ideas to get you started!
As the world becomes more digitally oriented, it’s easy to assume that print is dead. That couldn’t be farther from the truth. Even though digital marketing is an extremely successful way to market your business, you should consider a few things if you’re planning to cut print from your plan. Marketing is a balancing act and knowing where to invest can either spell out success or failure for your strategy.
When was the last time an engaging video captured your attention? Maybe you watched one of your favorite chefs share a recipe by capturing the cooking or baking process ingredient by ingredient. Or you went on an adventure with a travel vlogger who had already been to the incredible place where you plan to vacation. No matter the case, video has a way of drawing us in so that we pay attention to the person, place, or product being showcased. Perhaps you’re aware of this and you’ve already created a great video for your business, but how have you used it for marketing? Here are 3 ways to use video for marketing if you’ve been wondering how best to get it in front of as many eyes as possible:
As I scrolled through Facebook prior to the Super Bowl, I noticed a common trend: a few of my friends mentioned they didn’t really care to watch the game and they were only tuning in so they could watch the commercials.
I don’t know about you, but the only time I’ve ever heard someone say they couldn’t wait to watch a commercial was during the Super Bowl. That got me thinking: what is it about these Super Bowl ads that are so popular? Other than being enjoyable to watch, these commercials also offer a valuable lesson for marketers. They can examine why the commercials that end up on the “best Super Bowl commercials” lists published by various news outlets after the Big Game end up there.
When was the last time you invested in training your employees? By investing, I don’t necessarily mean money. Maybe it requires time and effort, or simply diverting your attention from something that seems more important at the time. Investing in your employees may at first seem counterintuitive. If you train an employee or provide them with professional development opportunities and they take advantage of them, they may then leave your business to work somewhere else.
“When it comes to employee training, some small businesses are torn. They want their workers to be well equipped and productive, but they fear that these newly trained folks will desert them for higher-paying jobs at larger companies. That’s a narrow view, and a potentially dangerous one. Companies that fail to develop their employees could be doing damage not only to morale, but to the bottom line as well,” the Huffington Post reported in an article titled “Not Investing in Employee Training Is Risky Business.”
On Jan. 11, Mark Zuckerberg, co-founder, chairman, and CEO of Facebook, announced a Facebook News Feed change that will affect anyone who uses the platform. The News Feed, a collection of posts, photos, and videos from a Facebook user’s friends, family, and the pages they follow, will go through a significant change over the next few months. Zuckerberg wrote to the Facebook community that this change is meant to help Facebook users have more meaningful social interactions. “The first changes you’ll see will be in News Feed, where you can expect to see more from your friends, family and groups,” Zuckerberg announced. “As we roll this out, you’ll see less public content like posts from businesses, brands, and media.”
This change means that marketers and business owners who depend on Facebook to advertise and promote their brand will need to make major adjustments to the way they approach posting to the popular social media platform.