With ever-increasing use of online and mobile business methods, decision makers’ purchasing habits have changed drastically over the past few years. Prospective clients now face a nearly endless array of options. What’s more, they can switch from one vendor to another with the touch of a button. Inbound marketing has never played such a crucial role in B2B business strategy as it has in recent years.
We’ve all likely experienced some sort of personalized marketing online, regardless of whether or not we are aware of it. It might be an email with your name entered in the subject line, a Facebook ad in your news feed for a product you recently viewed online, or even a direct mailer with a coupon for a follow-up service. No matter which tactic was employed, this kind of personalization is now becoming the norm for big and small brands alike. One very effective way to achieve this is through inbound marketing, which allows brands to hyper-personalize their messaging to a degree that has never been possible before. Read More “How to Use Inbound Marketing to Provide a Personalized Experience to Your Prospective Customers”
Regular upkeep is an important part of any marketing strategy, but it can be difficult to make time for it. As a result, many businesses fall into a rut where they fall behind on updates that could save time or money in the long run. Read More “5 Ways to Spring Clean Your Marketing Efforts”
Google Analytics is the undisputed king of website analytics, and for good reason. For a free tool, Google Analytics has an enormous amount of analytical power, built on an intuitive and easy-to-use platform that does a great job balancing depth and complexity, perfect for novice and expert marketers alike. In today’s web development market, nearly every website is built from the ground up with Google Analytics in mind. Considering this fact, every marketer should know how to use Google Analytics as a part of their marketing campaign. Here are five ways to get you thinking about the possibilities:
Read More “Five Ways to Use Google Analytics to Improve your Marketing”
If you have a website, chances are you’re currently connected to Google Analytics (GA). GA is an analytical tool that is extensively used worldwide and available for free. If you don’t have GA and would like to start tracking valuable data on your website, follow these basic instructions from Google. Read More “How Google Analytics Can Help You Make Smart Marketing Decisions”
Communication is an essential part of any relationship–even with your customers! As a business you may view your relationship with your customers similar to that of a personal relationship–one that needs to be cultivated, respected, and, of course, mutually rewarding. Without these qualities a customer may become dissatisfied and look for alternative places to do business, namely your competitors. However, with proper care and nurturing, you can build a relationship with your customers that will last a lifetime and may even turn them into ambassadors of your brand. Here are five ways you can nurture a relationship with customers and hopefully keep them coming back: Read More “Five Ways to Nurture a Relationship with Your Customers”
Over the last few years, location-based targeting has come to the forefront of marketing through a number of different technologies which allow marketers to target more specific audiences than ever. In a similar vein to other digital marketing tactics such as remarketing and user-id targeting, location-based targeting excels through its ability to target specific users and devices that are more likely to convert, allowing for an advertising budget to be spent more efficiently. Read More “How Location-based Targeting can Help You Reach your Audience”
Although the exact algorithm for search engine ranking remains a mystery, over the years we have learned a lot about what best practices can help improve your ranking through search engine optimization (SEO). Keep in mind that any one strategy will not instantly bring your site to the top, but over time a combination of factors can help bolster your site’s ranking. Also, most SEO strategies have the added benefit of making your site more informative and user friendly to your website visitors. Ready to get your website on the right track? Here are 5 ways to improve your website’s search engine ranking:
As we enter the new year, many of us are likely considering starting a new habit (or breaking one) as part of our new year’s resolution. When it comes to marketing, there are many good strategies that can help your business grow if you make them a consistent part of your marketing plan. We’d like to share with you a few ideas that we think will be important in 2019 and encourage you to make them a habit as you move your business forward this year.
Halloween has come and gone, so we all know that it’s just about time for the marketing to start up for the holiday season. If you maintain a Facebook page for your business, you may be wondering how best to get your audience into the holiday spirit. With that being said, here are five Facebook ideas for the holiday season: