Blog - Pulse Marketing Agency

How to Best Respond to Posts and Comments Online

When it comes to managing a brand’s online presence, there is no question that responding to comments and reviews is an important element, no matter the platform or industry. This includes replying to comments on social media, customer review sites (such as Yelp), and your blog, if you have one. When done well, social interaction with your brand can go a long way towards managing and developing valuable customer relationships.

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5 Ways to Find Content Ideas that Your Customers Want to Read About

Content marketing is an important aspect of successful operation for many businesses, but content creation can represent a real barrier to success. Good content should be engaging, informative, and most importantly, digestible to viewers. Unfortunately, many businesses struggle to find ideas that will resonate with their current and prospective customers.

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What is the Perfect Digital Ad Frequency?

Advertisement frequency is an important part of any successful digital advertising campaign, however it rarely takes the spotlight. Compared to more visible factors like powerful images, impactful wording, and accurate targeting, frequency is noticeably less glamorous, and is often one of the last pieces of a campaign to come together. After all, how much does the number of exposures to an advertisement really matter? Quite a lot, as it turns out.

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Is Your B2B Marketing Strategy Evolving with the Market?

With ever-increasing use of online and mobile business methods, decision makers’ purchasing habits have changed drastically over the past few years. Prospective clients now face a nearly endless array of options. What’s more, they can switch from one vendor to another with the touch of a button. Inbound marketing has never played such a crucial role in B2B business strategy as it has in recent years.

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How to Use Inbound Marketing to Provide a Personalized Experience to Your Prospective Customers

We’ve all likely experienced some sort of personalized marketing online, regardless of whether or not we are aware of it. It might be an email with your name entered in the subject line, a Facebook ad in your news feed for a product you recently viewed online, or even a direct mailer with a coupon for a follow-up service. No matter which tactic was employed, this kind of personalization is now becoming the norm for big and small brands alike. One very effective way to achieve this is through inbound marketing, which allows brands to hyper-personalize their messaging to a degree that has never been possible before. Read More “How to Use Inbound Marketing to Provide a Personalized Experience to Your Prospective Customers”

Five Ways to Use Google Analytics to Improve your Marketing

Google Analytics is the undisputed king of website analytics, and for good reason. For a free tool, Google Analytics has an enormous amount of analytical power, built on an intuitive and easy-to-use platform that does a great job balancing depth and complexity, perfect for novice and expert marketers alike. In today’s web development market, nearly every website is built from the ground up with Google Analytics in mind. Considering this fact, every marketer should know how to use Google Analytics as a part of their marketing campaign. Here are five ways to get you thinking about the possibilities:
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How Google Analytics Can Help You Make Smart Marketing Decisions

If you have a website, chances are you’re currently connected to Google Analytics (GA). GA is an analytical tool that is extensively used worldwide and available for free. If you don’t have GA and would like to start tracking valuable data on your website, follow these basic instructions from Google. Read More “How Google Analytics Can Help You Make Smart Marketing Decisions”

Five Ways to Nurture a Relationship with Your Customers

Communication is an essential part of any relationship–even with your customers! As a business you may view your relationship with your customers similar to that of a personal relationship–one that needs to be cultivated, respected, and, of course, mutually rewarding. Without these qualities a customer may become dissatisfied and look for alternative places to do business, namely your competitors. However, with proper care and nurturing, you can build a relationship with your customers that will last a lifetime and may even turn them into ambassadors of your brand. Here are five ways you can nurture a relationship with customers and hopefully keep them coming back:  Read More “Five Ways to Nurture a Relationship with Your Customers”

How Location-based Targeting can Help You Reach your Audience

Over the last few years, location-based targeting has come to the forefront of marketing through a number of different technologies which allow marketers to target more specific audiences than ever. In a similar vein to other digital marketing tactics such as remarketing and user-id targeting, location-based targeting excels through its ability to target specific users and devices that are more likely to convert, allowing for an advertising budget to be spent more efficiently. Read More “How Location-based Targeting can Help You Reach your Audience”

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