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Pulse Blog

  1. Business Etiquette Can Be Your Golden Ticket

    Proper business etiquette not only conveys expertise, professionalism, and confidence; it also helps set your company apart from the competition. Appropriate dress, direct eye contact, and a firm handshake all contribute to a successful representation of your brand – but …

    Avatar Cintia Miranda
    Mar 01, 2012
  2. Choosing Your Marketing Activities Wisely

    Do you feel overwhelmed by all the noise going on in the marketing world? If so, you are not alone. The marketing industry has changed dramatically over the past decade, and none of us can afford to remain uninformed of …

    Avatar Cintia Miranda
    Jan 04, 2012
  3. Marketing Plan = Business Success? You bet!

    The New Year is quickly approaching us. For most organizations, their fiscal year follows the calendar year; as a result, the month of November is critical to budget, business strategy, and marketing planning. During November and December, marketing professionals typically …

    Avatar Cintia Miranda
    Nov 07, 2011
  4. Make Your Website Work for You!

    This month, we have been discussing the ins and outs of modern website design and development, touching first on traditional HTML/CSS websites, then on Content Management Systems (CMS), and finally on the integration of Rich Media into your web presence. …

    Avatar Cintia Miranda
    Oct 26, 2011
  5. Identifying a Strong Advertisement

    For many businesses, their advertisements are purely utilitarian: Display your company’s logo, phone number, and a picture somehow related to the work you do. Sign the check, wait for the ad to run, and hope you get a return on …

    Avatar Cintia Miranda
    Jul 13, 2011
  6. What Makes A Website Great?

    Fifteen years ago, simply having a website meant your company was ahead of the curve. Many big companies (multinationals, even) gave little thought to their web presence, and people were only beginning to realize the potential of the web as …

    Avatar Cintia Miranda
    May 04, 2011
  7. Search Engine Marketing: SEO vs. Paid Search

    One highly-deliberated topic is the comparison of search engine optimization (SEO) and paid search, also known as pay per click (PPC). Without choosing sides, we’d like to take a moment to inform you of both marketing options, their general result, …

    Avatar Cintia Miranda
    Mar 04, 2011
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