Most people have heard of the term Search Engine Optimization (or SEO), and understand its impact on the effectiveness of their website through improved search engine rankings. A site with no SEO is much more difficult – if not impossible …
Pulse Marketing
With so many marketing channels available and competing for your advertising dollars, it’s hard not to fall into the trap of marketing fragmentation. Each advertising channel will offer a ‘better solution’, with a ‘higher ROI,’ and ‘guaranteed exposure.’ These offers …
Pulse Marketing
Having a well designed website doesn’t mean that your organization has secured a visible web presence. In order to ensure that your website is highly “discoverable,” you must invest in Search Engine Optimization (SEO). SEO is the process of improving …
Pulse Marketing
Pinterest is a fast-growing social platform that can be used to store and share images associated with your brand. It can be also helpful in driving traffic to your website, and can serve as a powerful link building technique to …
Pulse Marketing
The job of a tagline is to communicate what your brand represents in a clear and concise manner. Therefore, taking the time to create a memorable tagline is a very important step in positioning your brand – and of course, …
Pulse Marketing
Proper business etiquette not only conveys expertise, professionalism, and confidence; it also helps set your company apart from the competition. Appropriate dress, direct eye contact, and a firm handshake all contribute to a successful representation of your brand – but …
Pulse Marketing
Do you feel overwhelmed by all the noise going on in the marketing world? If so, you are not alone. The marketing industry has changed dramatically over the past decade, and none of us can afford to remain uninformed of …
Pulse Marketing
Most organizations with a high percentage of customer retention have one thing in common: the product or service they offer has some sort of value above and beyond what their competitors provide. Whatever their industry, successful businesses meet or exceed …
Pulse Marketing
The New Year is quickly approaching us. For most organizations, their fiscal year follows the calendar year; as a result, the month of November is critical to budget, business strategy, and marketing planning. During November and December, marketing professionals typically …
Pulse Marketing
