The job of a tagline is to communicate what your brand represents in a clear and concise manner. Therefore, taking the time to create a memorable tagline is a very important step in positioning your brand – and of course, …
Pulse Marketing
Proper business etiquette not only conveys expertise, professionalism, and confidence; it also helps set your company apart from the competition. Appropriate dress, direct eye contact, and a firm handshake all contribute to a successful representation of your brand – but …
Pulse Marketing
Do you feel overwhelmed by all the noise going on in the marketing world? If so, you are not alone. The marketing industry has changed dramatically over the past decade, and none of us can afford to remain uninformed of …
Pulse Marketing
Most organizations with a high percentage of customer retention have one thing in common: the product or service they offer has some sort of value above and beyond what their competitors provide. Whatever their industry, successful businesses meet or exceed …
Pulse Marketing
The New Year is quickly approaching us. For most organizations, their fiscal year follows the calendar year; as a result, the month of November is critical to budget, business strategy, and marketing planning. During November and December, marketing professionals typically …
Pulse Marketing
This month, we have been discussing the ins and outs of modern website design and development, touching first on traditional HTML/CSS websites, then on Content Management Systems (CMS), and finally on the integration of Rich Media into your web presence. …
Pulse Marketing
For many businesses, their advertisements are purely utilitarian: Display your company’s logo, phone number, and a picture somehow related to the work you do. Sign the check, wait for the ad to run, and hope you get a return on …
Pulse Marketing
Fifteen years ago, simply having a website meant your company was ahead of the curve. Many big companies (multinationals, even) gave little thought to their web presence, and people were only beginning to realize the potential of the web as …
Pulse Marketing
One highly-deliberated topic is the comparison of search engine optimization (SEO) and paid search, also known as pay per click (PPC). Without choosing sides, we’d like to take a moment to inform you of both marketing options, their general result, …
Pulse Marketing
