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As we enter 2021, it’s likely that businesses are viewing their marketing plan for the new year through a different lens than in years past. 2020 has undoubtedly changed all of us in some way, shape or form, and we’re seeing the result of that as we talk with our clients, colleagues, and community members about their challenges and opportunities for the new year. As we head into the unknown of 2021, it may be difficult to benchmark your successes alongside traditional goals. However, we’ve put together a short list of attainable goals to strive for in the months to come.

2020 has been a year for embracing chaos — for marketers and businesses alike. Although we faced many challenges, there is a silver lining bringing us all closer together. As marketers, we learned to pivot along with consumers in the face of chaos, adapting to new shopping and search behaviors that came to define the year.

As a business owner, you may be wondering what to expect from a holiday season affected by the coronavirus, with more people staying home and social distancing and fewer people going out to shop in person. However, we are seeing more people getting into the holiday spirit, which is good news for retailers who, with a little marketing sense, can connect with consumers and help make the holiday season a success.

Brand awareness can be one of the most valuable assets of your business’s marketing strategy, though it is an often-overlooked marketing asset. More than just your audience’s familiarity with your product, brand awareness can actively champion your business and help you remain top of mind, in the conversation, and within consideration without any active marketing at all.

Starting your holiday marketing sooner rather than later is always a great idea, but if you’ve been procrastinating (we’ve all been there!), don’t worry — it’s not too late!

I think all developers have been there. We make a style change and ask the client to review it, only to have them say that it looks exactly the same as it did before. Then, we have to walk the client through “shift-reloading” or emptying their browser’s cache—an extra step that can seem like arcane gobbledygook to some clients.

As businesses across the country begin to reopen, a great way to reach potential new customers is to run paid digital marketing campaigns, like Google Ads or Facebook Ads. However, it isn’t enough just to set up the campaigns and leave them running. To better understand how your campaigns are performing, you’ll need to monitor their progress and metrics regularly.

With many businesses operating at less than full capacity due to the coronavirus, it’s more important than ever to have a virtual presence that makes it clear that you’re open for business. Is your site ready for visitors?

More than any time within recent memory, people are genuinely on the same side and want to help out where they can. However, it’s not enough to position yourself well. More than just the message, you’ll also need a medium.

Although the need for physical distancing has made direct social interaction more difficult, there is still a great need for people to “come together” to support each other. It may take a little creativity, but there are many ways to shop, share, and be a good neighbor via the digital world