In 2015, Pulse met with Stillwater Environmental Engineering (SEE), a civil and environmental engineering firm serving clients in Maine and neighboring states that was looking for a new website. SEE’s existing website appeared outdated and lacked content to explain the organization’s services. The site also needed updated images to better convey the SEE brand.
Pulse met with SEE to develop a sitemap for the new website that would encompass all of the organization’s services as well as information about the organization, its capabilities, and the team’s background and experience. With a strategic sitemap in place, Pulse designed a new website on the WordPress Content Management System (CMS) that met the client’s needs and offered improved editing capabilities and search engine optimization. Following this, Pulse organized a photoshoot to obtain head shots of the SEE team and took photos of the organization’s location near the banks of the Stillwater River in Orono. These high-quality photos were used as header images throughout the site. After completion of the SEE website, Pulse has continued to work with the client to develop eye-catching marketing materials, including a viewbook, thank you card, and trade show banner. Pulse has also provided social media management services since 2017, including the creation of branded Instagram and Twitter profiles, regular development of monthly editorial calendars for Instagram, Twitter, and Facebook, graphic creation, scheduling, monitoring, and reporting.
SEE is now equipped with a website that offers information about its services, making it a more effective tool for branding and awareness.
The SEE Facebook page followership has increased by over 50% since 2017, as well as an over 200% increase in paid and organic impressions since 2017.