For many people, Facebook is a social lifeline. It’s where they stay in touch with their friends; it’s where they search for businesses, bands, celebrities, and other things they’re interested in; it’s where they share photos and memories; it’s even …
Pulse Marketing
Earlier this year, Facebook launched the Beta version of a revolutionary search function called Graph Search. Driven by user activity and engagement, Graph Search allows more specialized searches of Facebook information, with results that are personalized for each user based …
Pulse Marketing
Maine is filled with amazing nonprofit organizations, making a huge positive impact in our communities. This month, I invited some experts in the field to share their perspectives on effective nonprofit marketing.
Pulse Marketing
Maine is filled with amazing nonprofit organizations, making a huge positive impact in our communities. This month, I invited some experts in the field to share their perspectives on effective nonprofit marketing.
Pulse Marketing
Maine is filled with amazing nonprofit organizations, making a huge positive impact in our communities. This month, I invited some experts in the field to share their perspectives on effective nonprofit marketing.
Pulse Marketing
It’s no great news that customer loyalty needs to be carefully cultivated after the closing sale. Customers must see value in every aspect of your brand, from service to presentation to price – far beyond your product itself. On the …
Pulse Marketing
In the complex, competitive cycle of recruiting new customers, many businesses make the huge mistake of overlooking the valuable customers they already have. According to Forbes, however, it’s nearly 7 times less expensive to retain an existing customer than to …
Pulse Marketing
Packaging is more than simply a container for your product. Well-executed product packaging communicates key information about your brand to a prospective buyer, encouraging them to select your product over a competitor’s.
Pulse Marketing
Most marketers have probably heard the question ‘What is your USP?’ a few times. In marketing speak, a USP – or unique selling proposition – is basically what makes one business stand out from its competitors.
Pulse Marketing
