As this week winds down, we come to the end of our first annual marketing clinic series – Giving Back to Our Community: Free Marketing Guidance for Local Small Business. All of our visitors have come to us armed with …
Pulse Marketing
Today’s web is fiercely competitive. Staying relevant is no longer simply a matter of having a website – you need to keep a close eye on your competition and see what they are doing, and ensure that your own efforts …
Pulse Marketing
It is impossible to deny the continuing growth of mobile computing. Nowadays, more and more people rely exclusively on smartphones, tablets, and other mobile devices to browse the web, shop online, and stay in touch. I have asked my colleague …
Pulse Marketing
My greatest reward as an entrepreneur isn’t the monetary value of returning customers; it’s the trust and dependability those customers represent. A contract renewal is worth a lot more than just the financial incentive attached to it – it’s a …
Pulse Marketing
My first boss (and my most memorable) used to say, “Achieving success is easy. The hard part is sustaining it.” Businesses can sometimes become complacent about their success. When things go consistently well for an extended time, it’s easy to …
Pulse Marketing
Most people have heard of the term Search Engine Optimization (or SEO), and understand its impact on the effectiveness of their website through improved search engine rankings. A site with no SEO is much more difficult – if not impossible …
Pulse Marketing
With so many marketing channels available and competing for your advertising dollars, it’s hard not to fall into the trap of marketing fragmentation. Each advertising channel will offer a ‘better solution’, with a ‘higher ROI,’ and ‘guaranteed exposure.’ These offers …
Pulse Marketing
Having a well designed website doesn’t mean that your organization has secured a visible web presence. In order to ensure that your website is highly “discoverable,” you must invest in Search Engine Optimization (SEO). SEO is the process of improving …
Pulse Marketing
Pinterest is a fast-growing social platform that can be used to store and share images associated with your brand. It can be also helpful in driving traffic to your website, and can serve as a powerful link building technique to …
Pulse Marketing
