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Pulse Blog

  1. Customer Retention: A Marketing Goldmine

    In the complex, competitive cycle of recruiting new customers, many businesses make the huge mistake of overlooking the valuable customers they already have. According to Forbes, however, it’s nearly 7 times less expensive to retain an existing customer than to …

    Avatar Cintia Miranda
    Feb 20, 2013
  2. The 4 P’s of Modern Marketing

    For more than half a century, the Four P’s – Product, Price, Promotion, and Place – have formed a cornerstone of marketing theory. However, today’s IT-savvy consumers are informed and empowered, with nearly endless options – in fact, through research and …

    Avatar Cintia Miranda
    Feb 08, 2013
  3. Website Lessons From Local Businesses

    As this week winds down, we come to the end of our first annual marketing clinic series – Giving Back to Our Community: Free Marketing Guidance for Local Small Business. All of our visitors have come to us armed with …

    Avatar Cintia Miranda
    Dec 20, 2012
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