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Pulse Blog

  1. The 4 P’s of Modern Marketing

    For more than half a century, the Four P’s – Product, Price, Promotion, and Place – have formed a cornerstone of marketing theory. However, today’s IT-savvy consumers are informed and empowered, with nearly endless options – in fact, through research and …

    Avatar Cintia Miranda
    Feb 08, 2013
  2. Website Lessons From Local Businesses

    As this week winds down, we come to the end of our first annual marketing clinic series – Giving Back to Our Community: Free Marketing Guidance for Local Small Business. All of our visitors have come to us armed with …

    Avatar Cintia Miranda
    Dec 20, 2012
  3. How Does Your Website Measure Up?

    Today’s web is fiercely competitive. Staying relevant is no longer simply a matter of having a website – you need to keep a close eye on your competition and see what they are doing, and ensure that your own efforts …

    Avatar Cintia Miranda
    Nov 01, 2012
  4. Making the Most of Your Mobile Website

    It is impossible to deny the continuing growth of mobile computing. Nowadays, more and more people rely exclusively on smartphones, tablets, and other mobile devices to browse the web, shop online, and stay in touch. I have asked my colleague …

    Avatar Cintia Miranda
    Oct 17, 2012
  5. Effective SEO = Higher Conversion Rates

    Most people have heard of the term Search Engine Optimization (or SEO), and understand its impact on the effectiveness of their website through improved search engine rankings. A site with no SEO is much more difficult – if not impossible …

    Avatar Cintia Miranda
    Jun 06, 2012
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