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Pulse Blog

  1. The Zen of Donor Cultivation

    Maine is filled with amazing nonprofit organizations, making a huge positive impact in our communities.  This month, I invited some experts in the field to share their perspectives on effective nonprofit marketing.

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    Mar 22, 2013
  2. Customer Retention: A Marketing Goldmine

    In the complex, competitive cycle of recruiting new customers, many businesses make the huge mistake of overlooking the valuable customers they already have. According to Forbes, however, it’s nearly 7 times less expensive to retain an existing customer than to …

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    Feb 20, 2013
  3. The 4 P’s of Modern Marketing

    For more than half a century, the Four P’s – Product, Price, Promotion, and Place – have formed a cornerstone of marketing theory. However, today’s IT-savvy consumers are informed and empowered, with nearly endless options – in fact, through research and …

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    Feb 08, 2013
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