Maine is filled with amazing nonprofit organizations, making a huge positive impact in our communities. This month, I invited some experts in the field to share their perspectives on effective nonprofit marketing.
Pulse Marketing
Maine is filled with amazing nonprofit organizations, making a huge positive impact in our communities. This month, I invited some experts in the field to share their perspectives on effective nonprofit marketing.
Pulse Marketing
It’s no great news that customer loyalty needs to be carefully cultivated after the closing sale. Customers must see value in every aspect of your brand, from service to presentation to price – far beyond your product itself. On the …
Pulse Marketing
In the complex, competitive cycle of recruiting new customers, many businesses make the huge mistake of overlooking the valuable customers they already have. According to Forbes, however, it’s nearly 7 times less expensive to retain an existing customer than to …
Pulse Marketing
Packaging is more than simply a container for your product. Well-executed product packaging communicates key information about your brand to a prospective buyer, encouraging them to select your product over a competitor’s.
Pulse Marketing
Most marketers have probably heard the question ‘What is your USP?’ a few times. In marketing speak, a USP – or unique selling proposition – is basically what makes one business stand out from its competitors.
Pulse Marketing
For more than half a century, the Four P’s – Product, Price, Promotion, and Place – have formed a cornerstone of marketing theory. However, today’s IT-savvy consumers are informed and empowered, with nearly endless options – in fact, through research and …
Pulse Marketing
Many of our small-business clients approach us with a similar challenge: How to make the transition from small, one-time sales to larger clients with repeat business? Good news! A new year means a new marketing plan. January can be a …
Pulse Marketing
B2B organizations don’t sell one item – they sell long term relationships. Furthermore, a successful sales cycle is truly a cycle. It doesn’t end; it evolves.
Pulse Marketing
