Website designers know that people aren’t going to spend much time on a website that’s difficult to use. Good designers, in fact, pay attention to the ways their sites are typically viewed and adjust their work accordingly. In earlier days …
Pulse Marketing
Some time ago, I wrote about an unfortunate customer service experience I’d had while shopping. I’m a believer in balance, though, and this week, I want to share a positive – and quite surprising – customer service interaction I had …
Pulse Marketing
As a writer, I’m often surprised by the ways small instances in everyday life can translate equally well to professional marketing tasks. Content writing, for instance, is about perspective. To communicate effectively, good writers have to shape their own expertise …
Pulse Marketing
Like most marketers, I know that audience research is crucial for an effective strategy. So, as I begin working on a campaign, I try to get as much hard data as possible about my client’s target market. Most of my …
Pulse Marketing
Every small business owner knows that the key to continued success is their ability to change and adapt to the needs of their market. Business failures can serve as great learning opportunities, and past victories can set the stage for …
Pulse Marketing
Every writer knows the old adage, “The pen is mightier than the sword.” Last winter, I decided to take up fencing, something I’d always wanted to try and had never gotten around to. It turned out to be much more …
Pulse Marketing
Nowadays, company websites are as ubiquitous as the business card: nearly everyone has one. That means that the standard of quality has been raised. You can’t sit on a poorly designed, eight-year-old site and expect prospective customers to give you …
Pulse Marketing
Anyone who read Shakespeare’s Julius Caesar in high school (myself included) probably had to write some kind of essay on the famous eulogy scene between Brutus and Mark Antony (classic examples of good oration). Perusing the play just the other …
Pulse Marketing
I love to play chess. I play it often with my daughter, and thoroughly enjoy seeing her strategizing against me. Studies have proved that playing chess enhances kids’ learning skills in math, science, and technology. There is also a huge …
Pulse Marketing
