Skeptical business owners and administrations often ask me how they can evaluate my performance as a marketer. I think this is a straight and fair question, especially for businesses weighing the cost of my services against doing their marketing in-house …
Pulse Marketing
I was recently interviewed by a local magazine, and the reporter asked me if I had ever planned to build a big company. The question surprised me. As a small (more like micro) business owner, I want to see my …
Pulse Marketing
Whenever I watch a movie featuring a traveling salesman (usually an older film), I’m struck by how drastically B2C marketing approaches have changed in recent years. Consumers today (myself included) don’t like being sold to. With a digital world at …
Pulse Marketing
I often hear people tell me about something their competitors are doing that they’d like to do as well. Interestingly enough, though, many times they don’t have a clue whether or not this new thing is actually helping their competitors …
Pulse Marketing
With limited marketing budgets, many small businesses opt for social media over a full website – after all, platforms like Facebook, Google+, and Twitter are free, and accessible to a huge audience. The truth is, though, even a robust, frequently-updated …
Pulse Marketing
I work with many non-profits, both as a volunteer and as a marketing consultant. From each perspective, I have recently noticed a new trend (and a bad one) – people are getting sick of being asked for money. That’s not …
Pulse Marketing
Website designers know that people aren’t going to spend much time on a website that’s difficult to use. Good designers, in fact, pay attention to the ways their sites are typically viewed and adjust their work accordingly. In earlier days …
Pulse Marketing
Some time ago, I wrote about an unfortunate customer service experience I’d had while shopping. I’m a believer in balance, though, and this week, I want to share a positive – and quite surprising – customer service interaction I had …
Pulse Marketing
As a writer, I’m often surprised by the ways small instances in everyday life can translate equally well to professional marketing tasks. Content writing, for instance, is about perspective. To communicate effectively, good writers have to shape their own expertise …
Pulse Marketing
