Google’s new Hummingbird update has been making waves recently—and for a very good reason. Because of this new release, your Google search ranking is now primarily dependent on the quality and originality of the content on each and every page …
Pulse Marketing
This week, all of us here at Pulse Marketing finished taking the last of three SEO update seminars on the latest Google Hummingbird release. At the end of it all, we’re quite happy to discover that Google likes us! Why …
Pulse Marketing
The holidays are a peak sales time for many businesses. After all, nothing encourages a shopping spirit like festive decorations and attractive seasonal displays. With strategic product placement, though, even products and services offered throughout the year can become more …
Pulse Marketing
Skeptical business owners and administrations often ask me how they can evaluate my performance as a marketer. I think this is a straight and fair question, especially for businesses weighing the cost of my services against doing their marketing in-house …
Pulse Marketing
I was recently interviewed by a local magazine, and the reporter asked me if I had ever planned to build a big company. The question surprised me. As a small (more like micro) business owner, I want to see my …
Pulse Marketing
Whenever I watch a movie featuring a traveling salesman (usually an older film), I’m struck by how drastically B2C marketing approaches have changed in recent years. Consumers today (myself included) don’t like being sold to. With a digital world at …
Pulse Marketing
I often hear people tell me about something their competitors are doing that they’d like to do as well. Interestingly enough, though, many times they don’t have a clue whether or not this new thing is actually helping their competitors …
Pulse Marketing
With limited marketing budgets, many small businesses opt for social media over a full website – after all, platforms like Facebook, Google+, and Twitter are free, and accessible to a huge audience. The truth is, though, even a robust, frequently-updated …
Pulse Marketing
I work with many non-profits, both as a volunteer and as a marketing consultant. From each perspective, I have recently noticed a new trend (and a bad one) – people are getting sick of being asked for money. That’s not …
Pulse Marketing
