For many businesses, their advertisements are purely utilitarian: Display your company’s logo, phone number, and a picture somehow related to the work you do. Sign the check, wait for the ad to run, and hope you get a return on …
Cintia Miranda
Fifteen years ago, simply having a website meant your company was ahead of the curve. Many big companies (multinationals, even) gave little thought to their web presence, and people were only beginning to realize the potential of the web as …
Cintia Miranda
One highly-deliberated topic is the comparison of search engine optimization (SEO) and paid search, also known as pay per click (PPC). Without choosing sides, we’d like to take a moment to inform you of both marketing options, their general result, …
Cintia Miranda
