I’m far from a personal stickler for customer service, but as a content writer for a marketing agency, I’m well aware of the damage a really negative experience can do to a well-established brand. Every impression counts when it comes …
Pulse Marketing
It’s almost mind-boggling to watch people go nuts over the new iPhone 5C. Apple’s newest device can be pre-ordered now, with an estimated delivery date of October 4th – but aside from a minor OS upgrade and better camera, Apple’s …
Pulse Marketing
Nowadays, it often seems to me that it’s trendy to be “incorrect”: the grammar and spelling in emails, Tweets, and chats have become less important than the real meaning behind them. And really, that’s the whole premise of communication. All …
Pulse Marketing
I recently had a professional approach me and ask me what a marketer really does. That question caught me off-guard. Before I became a professional marketer – even as far back as high school – the field of marketing had …
Pulse Marketing
Whenever I list all the volunteer positions that I hold, the first response I get is usually, “How do you find time to do all of that?” And my answer is always the same: I make the time.
Pulse Marketing
A good website begins with a solid platform. If you’re considering a new website design, a content management system (CMS) will provide the tools you need to keep your site effective and consistent.
Pulse Marketing
A beautifully designed website won’t go far if no one can find it – and a website without SEO is almost impossible to find unless visitors known the specific URL. SEO (or search engine optimization) is crucial to generating the …
Pulse Marketing
An effective website integrates attractive design, powerful content, and strategic SEO to draw traffic and boost online visibility. Once users have found your website, though, what motivates them to convert from a visiting prospect to a qualified lead?
Pulse Marketing
Your website is one of your most powerful marketing tools. Without engaging, compelling content, however, even a spectacularly-designed website can fall flat.
Pulse Marketing
