It’s a basic tenet of marketing: no campaign can be effective without some way to measure its success. Unfortunately, though, there is no one-size-fits-all formula to calculate those measures – so when it comes to brand advocacy campaigns, figuring out …
Pulse Marketing
Every marketer knows the value of positive press, especially in the digital universe. Customer voices are a robust influence for online consumers (CMS Wire notes that about 80% of social media users make buying decisions based on posts from family …
Pulse Marketing
Online advertisers have traditionally relied on cookies – little pieces of code embedded on web browsers – to track users’ movement across multiple websites. With the current surge in mobile marketing technology, however, the cookie-based playing field is rapidly shrinking. …
Pulse Marketing
Influencing everything from socializing to job-hunting to watching reruns of popular TV shows, mobile internet access has transformed the way people look for information, what they expect to find, and the actions they take when they find it. Far from …
Pulse Marketing
Among the social media marketing changes predicted for 2014, visual media takes a front-row seat. Photos and videos have always spurred more engagement than straight text updates, but the evolution of web-viewing technology, along with some systematic changes made by …
Pulse Marketing
2013 ushered in a series of big changes to social media marketing. Facebook, Twitter, and other networking platforms have made major adjustments to their content promotion guidelines – more specifically, they’ve redefined how users can see and share content, and …
Pulse Marketing
When push comes to shove in a tight economy, many small businesses opt to trim down their marketing budget – or to cut marketing out of their business plan entirely. Contrary to popular belief, though, a marketing budget isn’t a …
Pulse Marketing
A formal strategic marketing plan can seem daunting if you’ve never developed one before – but don’t panic! Even if you haven’t thought too deeply about your priorities for next year, there’s still time to work out a solid plan …
Pulse Marketing
Every November, email marketers roll up their sleeves to get ready for the busiest promotional stretch of the year, starting with the explosion on Black Friday. Many marketers, though, don’t pay as much attention to the days following the holiday …
Pulse Marketing
