Many businesses go to great lengths to block social media access at the office, with the idea that time not spent on Facebook or Twitter means more time invested in paid work. In reality, though, if implemented in moderation, social …
Pulse Marketing
According to Digiday, nearly half of all mobile traffic now involves online video. Social media platforms are scrambling to keep up with this exploding trend – and with the recent addition of video to its popular image-based network, Instagram promises …
Pulse Marketing
The old adage says that a picture is worth a thousand words – and Instagram provides a shining example of that. With 150 million users, the mobile photo-sharing app is one of the most popular (and fastest-growing) social networks out …
Pulse Marketing
For businesses who don’t have the opportunity to meet face-to-face, online networking provides a convenient way to reach out to other professionals and build valuable, productive relationships. Any successful business interaction involves certain protocols of good behavior, however, and despite …
Pulse Marketing
Last week, Pulse Marketing Agency co-hosted the Bangor Region Chamber of Commerce Business After Hours with a very impressive turnout. We met both familiar faces and fresh ones, as the Chamber welcomed several new members. Networking in person can be …
Pulse Marketing
For the past few weeks, you may have noticed an abundance of heartfelt Valentines’ Day commercials aiming to pull at consumers’ heartstrings and bring them to the point of purchase. This concept of ‘marketing to the heart,’ though, is not …
Pulse Marketing
If you are a member of your local chamber of commerce, you have probably seen a positive change in your business. Although it takes time to get involved with your local chamber, making the commitment provides many benefits for you …
Pulse Marketing
The digital business arena certainly has its benefits. It’s quick, convenient, and universally accessible, and let’s face it: it’s where trends are happening. While online networking is a big part of relationship-building nowadays, it’s far from the whole picture. Face-to-face …
Pulse Marketing
Smart marketing these days revolves around personalized consumer engagement, especially as audiences become increasingly mobile. Creating the best engagement strategies, though, depends on being able to monitor the impact you’re already making. It can be daunting to find the right …
Pulse Marketing
