Creating A Successful Donor Cultivation Strategy
Strong donor relationships form the core of nonprofit development. Although finding potential sponsors is the first step in any fundraising plan, it’s far from the last.
Pulse Marketing
Pulse Blog
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Jun 26, 2014 -
How to Craft a Unique Value Proposition for your Non-profit Organization
Few donors are willing to invest time, energy, or money in any cause unless they have a clear understanding of how far their efforts will go. Developing a strong, convincing Unique Value Proposition (UVP) for your organization or cause is …
Jun 23, 2014 -
Telling Leads from Inquiries, and How to Qualify Them
To some, the distinction between an inquiry and a lead is simple. To others (especially those new to marketing), the terms seem to be used interchangeably. And to both groups, determining the quality of leads can be tricky. So, for …
Jun 17, 2014 -
Nurturing Leads: The Road to B2B Sales Success
Although driving demand is crucial to the success of inbound B2B marketing, it doesn’t guarantee conversion. Most B2B prospects visit websites to research, not to buy – in fact, only a small percentage will close a deal within the first …
Jun 16, 2014 -
How to Engage Seasonal Customers Year-Round on Instagram
Social media can often be a tricky marketing channel to use for seasonal businesses. When your doors are closed for a few or perhaps most months of the year, do you shut down your social accounts also? We hope not! …
May 30, 2014 -
Why Community Involvement is Good for Your Brand
If you’ve ever volunteered in the community, you have probably seen the impact it has made on yourself and on others. You meet new people, feel accomplished, and make great memories, all while making a societal difference. Community involvement is …
May 28, 2014 -
How to Create a Winning Strategy on Pinterest
When you first heard of Pinterest, it may have been through your friend talking about wedding ideas, or maybe it was a relative who brought a new dish to a family gathering. Pinterest, the widely popular image-based social media platform, …
May 27, 2014 -
Why Competition Is Good For Business
Most small business owners dread the idea of comparing their brand with their competition. We often see their facial expressions change dramatically when we ask them about their competition during a discovery meeting. While dealing with competition seems challenging and …
May 15, 2014 -
How to Keep a Long-Term Relationship with Your Customers
According to KISSmetrics, it can cost up to 7 times more to acquire new customers than to retain them, which means if you are not working towards keeping long-term relationships with your customers, you are losing money. In fact, customers …
May 09, 2014
