Google offers businesses many powerful tools to help spread and monitor their brand online. Google AdWords is one of those tools, which provides businesses with the opportunity to show up in Search Engine Results Pages (SERPs) when certain keywords are …
Pulse Marketing
Google AdWords can be a very powerful online marketing tool for businesses of any size—even those with a limited budget. AdWords allows businesses to create text and display ads for Google Search Engine Results Pages (SERPs) based on their choice …
Pulse Marketing
Twitter can be an overwhelmingly fast-paced social media platform to use for business—at least at first. For one, you are limited to only 140 characters to get your message across. Then, once your message is finally shortened and sent, it …
Pulse Marketing
We recently wrote an article about the importance of integrating visual content into your social media marketing strategy for 2014. In the digital age we live in, people no longer have the time or patience to read through lines of …
Pulse Marketing
Imagine if your boss asked you to give him an update on the company’s social media accounts. Where would you begin? You know how many people like your page, but do you know if your posts are reaching them? Thankfully, …
Pulse Marketing
The next time you get the opportunity to present at a conference, it is very important that you put adequate time and effort into perfecting your public speaking skills. The quality and appeal of your presentation reflect both you and …
Pulse Marketing
If you ever get the opportunity to speak at a conference about your business or the latest trends in your industry—take it! Whether it’s a small seminar in your community or a weekend-long event in a big city, conferences are …
Pulse Marketing
The U.S. Department of labor reports that about half of employers with at least 50 workers offer some kind of company-wide wellness program. Many of those businesses, though, cite employee engagement as their biggest challenge to success (source: ShapeUp). While …
Pulse Marketing
Many businesses go to great lengths to block social media access at the office, with the idea that time not spent on Facebook or Twitter means more time invested in paid work. In reality, though, if implemented in moderation, social …
Pulse Marketing
