Brand awareness can be one of the most valuable assets of your business’s marketing strategy, though it is an often-overlooked marketing asset. More than just your audience’s familiarity with your product, brand awareness can actively champion your business and help you remain top of mind, in the conversation, and within consideration without any active marketing at all.
Pulse Marketing
Starting your holiday marketing sooner rather than later is always a great idea, but if you’ve been procrastinating (we’ve all been there!), don’t worry — it’s not too late!
Pulse Marketing
Each passing day it is becoming more and more obvious that my prediction of smart phones as a passing fancy might have been inaccurate. Obviously people seem to enjoy their phones and more and more web browsing is occurring through phones and tablets. So, of course, you want to make that your website is going to look good and be a pleasant experience for this growing segment of users.
Scott Tirrell
I think all developers have been there. We make a style change and ask the client to review it, only to have them say that it looks exactly the same as it did before. Then, we have to walk the client through “shift-reloading” or emptying their browser’s cache—an extra step that can seem like arcane gobbledygook to some clients.
Scott Tirrell
As businesses across the country begin to reopen, a great way to reach potential new customers is to run paid digital marketing campaigns, like Google Ads or Facebook Ads. However, it isn’t enough just to set up the campaigns and leave them running. To better understand how your campaigns are performing, you’ll need to monitor their progress and metrics regularly.
Pulse Marketing
With many businesses operating at less than full capacity due to the coronavirus, it’s more important than ever to have a virtual presence that makes it clear that you’re open for business. Is your site ready for visitors?
Pulse Marketing
More than any time within recent memory, people are genuinely on the same side and want to help out where they can. However, it’s not enough to position yourself well. More than just the message, you’ll also need a medium.
Amanda Millay
Although the need for physical distancing has made direct social interaction more difficult, there is still a great need for people to “come together” to support each other. It may take a little creativity, but there are many ways to shop, share, and be a good neighbor via the digital world
Pulse Marketing
Since the rise of social media in the early 2000s, threats to our privacy have increased — and it’s not completely our fault. According to Pew Research Center, 91% of Americans ‘agree’ or ‘strongly agree’ that they’ve lost control of …
Pulse Marketing
