Blog - Page 4 of 37 - Pulse Marketing Agency

Why You Should Invest in Professional Development in 2018

When was the last time you invested in training your employees? By investing, I don’t necessarily mean money. Maybe it requires time and effort, or simply diverting your attention from something that seems more important at the time. Investing in your employees may at first seem counterintuitive. If you train an employee or provide them with professional development opportunities and they take advantage of them, they may then leave your business to work somewhere else.

“When it comes to employee training, some small businesses are torn. They want their workers to be well equipped and productive, but they fear that these newly trained folks will desert them for higher-paying jobs at larger companies. That’s a narrow view, and a potentially dangerous one. Companies that fail to develop their employees could be doing damage not only to morale, but to the bottom line as well,” the Huffington Post reported in an article titled “Not Investing in Employee Training Is Risky Business.”

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How the Facebook News Feed Change Will Affect Your Business

On Jan. 11, Mark Zuckerberg, co-founder, chairman, and CEO of Facebook, announced a Facebook News Feed change that will affect anyone who uses the platform. The News Feed, a collection of posts, photos, and videos from a Facebook user’s friends, family, and the pages they follow, will go through a significant change over the next few months. Zuckerberg wrote to the Facebook community that this change is meant to help Facebook users have more meaningful social interactions. Read More “How the Facebook News Feed Change Will Affect Your Business”

3 Marketing Trends to Watch in 2018

With a new year comes new trends in the world of marketing. As time goes on we’ve seen incredible shifts in the marketing landscape that have been primarily due to technology. It’s important to stay up to date with what’s working and what’s not when it comes to marketing, which is why we’ve put together 3 marketing trends to watch in 2018:

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Ask the Marketer: “How Often Should I…?”

As marketers, we’re often asked questions about various topics, from social media advertisements to blogging. A common question that seems to come up time and again spans a few subjects and generally follows these lines: “how often should I…?”

Determining how often you should post to Facebook, blog, or send out an email is tough. You don’t want to spam your customers, but you also don’t want to neglect them or miss out on potential opportunities to sell a product or service. Here are three questions we often get about how often to carry out a marketing tactic, and why that frequency is so important to your business.

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3 Things to Offer if You’re Considering Online Shopping Options

According to CMO. by Adobe, total online sales for holiday 2016 were over $90 billion. Online shopping continues to grow, and if you’ve been toying with the idea of an online shopping option for your customers, you should make sure you can provide a few perks to ensure the experience is optimal.

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Which Marketing Tactics Should You Invest in Next Year?

If you’re a small business owner, you may have to make choices when it comes to marketing. Rather than invest several thousands of dollars into a dynamic marketing strategy, you may have to pick and choose marketing tactics based on the budget you find works best for your business. If that’s the case, you may be wondering what’s worth investing in next year, and what should be cast aside.

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5 Content Marketing Statistics to Consider as 2018 Approaches

As the end of the year approaches, you may be creating your 2018 marketing plan or even polishing up a final version to share with your employees. Whatever the case, using data from reliable marketing sources to create and/or refine your plan will ensure that you’re using the right platforms and methods to reach your target audience. Content marketing is one method to consider as you form your plan. Content marketing involves creating sharable content that doesn’t explicitly promote or sell a product, but promotes interest in a product or brand. Using content marketing in your marketing plan will help you provide customers with useful resources that position you as a reliable source of information when it comes to information about the product or service you provide.

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Big Brand Spotlight: Hallmark

As we put Thanksgiving behind us and look toward December holidays and the new year, there are certain brands that are, once again, launching holiday marketing campaigns that lift our spirits.

Each year, I find myself watching Christmas movies in my spare time as I prepare to celebrate with family. Every so often, I’ll catch a spot-on Hallmark commercial that makes me smile, laugh, say “aww,” or even shed a tear.

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9 Useful Writing Tips for Marketing

You may not consider yourself a writer, but if you want to do almost any kind of marketing for your business, you must put one word after another until you’ve completed a sentence. Because this is true, taking advice from those who consider writing their profession is a great way to improve your own. Even though many authors who provide well-known quotes are novelists and poets, their advice is still applicable to anyone who has to market a business.

Here are 9 useful writing tips that you can use in your marketing:

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