When it comes to managing a brand’s online presence, there is no question that responding to comments and reviews is an important element, no matter the platform or industry.
May 30, 2019
Content marketing is an important aspect of successful operation for many businesses, but content creation can represent a real barrier to success. Good content should be engaging, informative, and most importantly, digestible to viewers. Unfortunately, many businesses struggle to find ideas that will resonate with their current and prospective customers.
May 14, 2019
Advertisement frequency is an important part of any successful digital advertising campaign, however it rarely takes the spotlight. Compared to more visible factors like powerful images, impactful wording, and accurate targeting, frequency is noticeably less glamorous, and is often one of the last pieces of a campaign to come together.
Apr 25, 2019
With ever-increasing use of online and mobile business methods, decision makers’ purchasing habits have changed drastically over the past few years. Prospective clients now face a nearly endless array of options. What’s more, they can switch from one vendor to …
Apr 02, 2019
We’ve all likely experienced some sort of personalized marketing online, regardless of whether or not we are aware of it. It might be an email with your name entered in the subject line, a Facebook ad in your news feed …
Mar 07, 2019
Regular upkeep is an important part of any marketing strategy, but it can be difficult to make time for it. As a result, many businesses fall into a rut where they fall behind on updates that could save time or …
Mar 01, 2019
Google Analytics is the undisputed king of website analytics, and for good reason. For a free tool, Google Analytics has an enormous amount of analytical power, built on an intuitive and easy-to-use platform that does a great job balancing depth …
Feb 20, 2019
If you have a website, chances are you’re currently connected to Google Analytics (GA). GA is an analytical tool that is extensively used worldwide and available for free. If you don’t have GA and would like to start tracking valuable …
Feb 12, 2019
Communication is an essential part of any relationship–even with your customers! As a business you may view your relationship with your customers similar to that of a personal relationship–one that needs to be cultivated, respected, and, of course, mutually rewarding. …
Feb 07, 2019