Love it or hate it, email marketing continues to be a strong marketing tool. For most people, including myself, our love-hate relationship with email marketing exists mostly due to spammer misuse. Thankfully, most of the obvious junk mail is usually …
Pulse Marketing
By now you’ve probably had a chance to review some information about the new European General Data Protection Regulation (GDPR) that went into effect in May. This new regulation applies to any company that interacts with European Union citizens, which …
Pulse Marketing
GIFs are a lot of fun, and they can help you become very creative with your social media marketing strategy. If you have never made a GIF before, don’t worry— there are several apps out there that can help you …
Pulse Marketing
Have you ever stumbled across a company who uses colors that clash with their logo, multiple different font types, logos with white backgrounds when they should have been transparent, or something else that makes their company’s aesthetic inconsistent? Maybe you’re …
Pulse Marketing
Here at Pulse we have many opportunities to attend events, conferences, presentations and meetings. During these outings, we hear various people tell their stories to show audiences how they became successful. Every speaker uses their story to evoke an emotional …
Pulse Marketing
Have you ever wished you could find out what people do after they’ve clicked on your Facebook ad? Facebook keeps track of the actions users take while they’re still on the social media platform, but when a user chooses to …
Pulse Marketing
“World’s Most Popular Search Engine” I typed into Google (the default search method on Chrome, also owned by Google), knowing full well the answer I’d be given. It’s Google, of course. With 72.48% of the world’s market share of search …
Pulse Marketing
A few months ago I was scrolling through Youtube and landed on a video by a Youtuber that I watch every so often. Her name is Zoe Sugg and she’s a popular United Kingdom-based beauty and fashion vlogger with over …
Pulse Marketing
If you haven’t heard the news, a scandal is currently dominating discussions concerning Facebook. Here’s a quick run-down if you missed the news: Cambridge Analytica, a data analytics firm, was recently exposed by whistleblower and former employee Christopher Wylie for …
Pulse Marketing
