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- Marketing Strategy
“World’s Most Popular Search Engine” I typed into Google (the default search method on Chrome, also owned by Google), knowing full well the answer I’d be given. It’s Google, of course. With 72.48% of the world’s market share of search according to Search Engine Watch, Google is a powerhouse when it comes to finding information on the internet.
As most of you probably know, using Google’s search engine is free – but some of you may not be aware that it’s not the only free tool that Google offers. As a matter of fact, there are quite a few helpful free Google tools to market your business. Here are five of them:
- Google Analytics. Google Analytics is the industry standard website traffic tracking and reporting tool. This free tool is easy to set up and relatively simple to use. Just sign up for a Google Analytics account at google.com/analytics, fill out the information about your website, and install a tracking code to start getting great insights about the traffic your website receives. You can find out how many visits you got over the month, which devices your audience uses, how much time they spent on a certain page, and more. By using this information, you can make improvements to your website to better cater to your audience.
- Google My Business. If you type “Pulse Marketing Agency Bangor Maine” into Google, our Google My Business listing will pop up to the right of your screen. The listing has our address, hours, phone number, some photos of our work, a question and answer section, and more. According to Google, “businesses that verify their information with Google My Business are twice as likely to be considered reputable by consumers.” Try it out for your business!
- Google Search Console. Monitoring and maintaining your search presence is an important aspect of ensuring your business and your website remain relevant to audiences searching for you. Search Console is free and allows you to check your indexing status and optimize visibility of your website.
- Google Trends. If you blog for your business, Google Trends could be a huge help to you. Google Trends will tell you what search terms are trending so you can capitalize on the topic and, if you use it in conjunction with Google’s free keyword planner, keywords.
- Google Alerts. Tracking information about a specific industry or even your own business can be difficult. Rather than doing a search and scouring through the results every day, set up a Google Alert for a specific search term. You’ll receive an email in your inbox in the morning that has the results for that term, saving you some time and the effort of remembering to check every day.
These are only a handful of the free Google tools available to you. Try these out and see how they can help your business.
If you need help using these free Google tools or analyzing the information from them, contact us for a free 30-minute consultation.