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Blogs About Marketing Strategy

  1. What Makes a Good Super Bowl Ad?

    The time has come to celebrate what many consider the peak of American sports entertainment: the Super Bowl. We are about to see the two best teams in the NFL battle for this year’s Lombardi Trophy. For some, the media frenzy and advertising campaigns that air during the game are more entertaining than the game itself. The Super Bowl is one of the most prestigious televised events in North America, and brands are willing to pay to take advantage of the opportunity to reach millions of potential customers. Despite NBCUniversal charging $7 million for a 30-second spot, all of the commercial time was sold out almost two weeks before the game, according to AdWeek.

    Tyler Bilodeau
    Feb 10, 2022
  2. 3 Ways to Boost Your Social Media Marketing Strategy with TikTok

    Take a closer look into TikTok, the platform that’s grown to become one of the largest apps in the world, and learn how to promote yourself and your business on this platform. We’ve put together the latest TikTok tips to help your business succeed. You may think that marketing companies say this a lot; but it’s never been more important to have an active and engaging social media presence for your business. As TikTok, the newest social media platform taking the world by storm, has only continued to rise in popularity over the past year, you might be wondering: should my business be on TikTok? 

    Tyler Bilodeau
    Jan 27, 2022
  3. How to Increase Brand Awareness and Recognition through Social Media

    Happy Social Media Day! Social media has taken over the digital world for the past decade, providing businesses with the opportunity to put their message in front of the world. Social media is quickly becoming one of the most powerful advertising tools in the digital landscape, and the good news is that you can reach audiences with content in a way not possible on other platforms through no or low cost options.

    Colleen Cropley
    Jun 30, 2021
  4. 3 Tips for College Grads Entering Their First Agency Job

    For many communications or marketing graduates, the agency setting is appealing due to the structured nature of the opportunities and the potential to work with established clients. However, this transition can be stressful and overwhelming, especially as a first job after graduation. Having recently become a full-time team member with Pulse, here are three important tips that I have picked up on that have helped me immensely.

    Tyler Bilodeau
    Jun 22, 2021
  5. 3 Marketing Goals for 2021

    As we enter 2021, it’s likely that businesses are viewing their marketing plan for the new year through a different lens than in years past. 2020 has undoubtedly changed all of us in some way, shape or form, and we’re seeing the result of that as we talk with our clients, colleagues, and community members about their challenges and opportunities for the new year. As we head into the unknown of 2021, it may be difficult to benchmark your successes alongside traditional goals. However, we’ve put together a short list of attainable goals to strive for in the months to come.

    Pulse Marketing
    Jan 12, 2021
  6. How to Build or Increase Your Business’s Brand Awareness – Virtually!

    Brand awareness can be one of the most valuable assets of your business’s marketing strategy, though it is an often-overlooked marketing asset. More than just your audience’s familiarity with your product, brand awareness can actively champion your business and help you remain top of mind, in the conversation, and within consideration without any active marketing at all.

    Pulse Marketing
    Nov 19, 2020
  7. How to Measure and Maintain Your Digital Campaign’s Performance

    As businesses across the country begin to reopen, a great way to reach potential new customers is to run paid digital marketing campaigns, like Google Ads or Facebook Ads. However, it isn’t enough just to set up the campaigns and leave them running. To better understand how your campaigns are performing, you’ll need to monitor their progress and metrics regularly.

    Pulse Marketing
    Jul 02, 2020
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