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Blogs About Marketing Strategy

  1. 3 Marketing Goals for 2021

    As we enter 2021, it’s likely that businesses are viewing their marketing plan for the new year through a different lens than in years past. 2020 has undoubtedly changed all of us in some way, shape or form, and we’re seeing the result of that as we talk with our clients, colleagues, and community members about their challenges and opportunities for the new year. As we head into the unknown of 2021, it may be difficult to benchmark your successes alongside traditional goals. However, we’ve put together a short list of attainable goals to strive for in the months to come.

    Avatar Pulse Marketing
    Jan 12, 2021
  2. How to Build or Increase Your Business’s Brand Awareness – Virtually!

    Brand awareness can be one of the most valuable assets of your business’s marketing strategy, though it is an often-overlooked marketing asset. More than just your audience’s familiarity with your product, brand awareness can actively champion your business and help you remain top of mind, in the conversation, and within consideration without any active marketing at all.

    Avatar Pulse Marketing
    Nov 19, 2020
  3. How to Measure and Maintain Your Digital Campaign’s Performance

    As businesses across the country begin to reopen, a great way to reach potential new customers is to run paid digital marketing campaigns, like Google Ads or Facebook Ads. However, it isn’t enough just to set up the campaigns and leave them running. To better understand how your campaigns are performing, you’ll need to monitor their progress and metrics regularly.

    Avatar Pulse Marketing
    Jul 02, 2020
  4. 5 Good Marketing Habits to Start in 2019

    As we enter the new year, many of us are likely considering starting a new habit (or breaking one) as part of our new year’s resolution. When it comes to marketing, there are many good strategies that can help your …

    Avatar Pulse Marketing
    Jan 08, 2019
  5. 5 Landing Page Tips for Your Holiday Promotions

    Although we’re well into the month of October, there’s still time to optimize your website’s landing pages for the holiday season. If you sell products on your website or are running an online holiday promotion, take some time to review …

    Avatar Cintia Miranda
    Oct 19, 2018
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