For more than half a century, the Four P’s – Product, Price, Promotion, and Place – have formed a cornerstone of marketing theory. However, today’s IT-savvy consumers are informed and empowered, with nearly endless options – in fact, through research and …
Pulse Marketing
Many of our small-business clients approach us with a similar challenge: How to make the transition from small, one-time sales to larger clients with repeat business? Good news! A new year means a new marketing plan. January can be a …
Pulse Marketing
B2B organizations don’t sell one item – they sell long term relationships. Furthermore, a successful sales cycle is truly a cycle. It doesn’t end; it evolves.
Pulse Marketing
With so many marketing channels available and competing for your advertising dollars, it’s hard not to fall into the trap of marketing fragmentation. Each advertising channel will offer a ‘better solution’, with a ‘higher ROI,’ and ‘guaranteed exposure.’ These offers …
Pulse Marketing
Proper business etiquette not only conveys expertise, professionalism, and confidence; it also helps set your company apart from the competition. Appropriate dress, direct eye contact, and a firm handshake all contribute to a successful representation of your brand – but …
Pulse Marketing
Do you feel overwhelmed by all the noise going on in the marketing world? If so, you are not alone. The marketing industry has changed dramatically over the past decade, and none of us can afford to remain uninformed of …
Pulse Marketing
Most organizations with a high percentage of customer retention have one thing in common: the product or service they offer has some sort of value above and beyond what their competitors provide. Whatever their industry, successful businesses meet or exceed …
Pulse Marketing
The New Year is quickly approaching us. For most organizations, their fiscal year follows the calendar year; as a result, the month of November is critical to budget, business strategy, and marketing planning. During November and December, marketing professionals typically …
Pulse Marketing
