Fueling Growth: Keeping Clients Happy
B2B organizations don’t sell one item – they sell long term relationships. Furthermore, a successful sales cycle is truly a cycle. It doesn’t end; it evolves.
Cintia Miranda
Blogs About Marketing Strategy
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Jan 17, 2013 -
Don’t confuse integrated marketing with fragmented marketing
With so many marketing channels available and competing for your advertising dollars, it’s hard not to fall into the trap of marketing fragmentation. Each advertising channel will offer a ‘better solution’, with a ‘higher ROI,’ and ‘guaranteed exposure.’ These offers …
May 16, 2012 -
Business Etiquette Can Be Your Golden Ticket
Proper business etiquette not only conveys expertise, professionalism, and confidence; it also helps set your company apart from the competition. Appropriate dress, direct eye contact, and a firm handshake all contribute to a successful representation of your brand – but …
Mar 01, 2012 -
Choosing Your Marketing Activities Wisely
Do you feel overwhelmed by all the noise going on in the marketing world? If so, you are not alone. The marketing industry has changed dramatically over the past decade, and none of us can afford to remain uninformed of …
Jan 04, 2012 -
Dazzle Your Customers With A Strong Customer Retention Strategy
Most organizations with a high percentage of customer retention have one thing in common: the product or service they offer has some sort of value above and beyond what their competitors provide. Whatever their industry, successful businesses meet or exceed …
Nov 16, 2011 -
Marketing Plan = Business Success? You bet!
The New Year is quickly approaching us. For most organizations, their fiscal year follows the calendar year; as a result, the month of November is critical to budget, business strategy, and marketing planning. During November and December, marketing professionals typically …
Nov 07, 2011
