Every marketer knows the value of positive press, especially in the digital universe. Customer voices are a robust influence for online consumers (CMS Wire notes that about 80% of social media users make buying decisions based on posts from family …
Pulse Marketing
Online advertisers have traditionally relied on cookies – little pieces of code embedded on web browsers – to track users’ movement across multiple websites. With the current surge in mobile marketing technology, however, the cookie-based playing field is rapidly shrinking. …
Pulse Marketing
Influencing everything from socializing to job-hunting to watching reruns of popular TV shows, mobile internet access has transformed the way people look for information, what they expect to find, and the actions they take when they find it. Far from …
Pulse Marketing
Among the social media marketing changes predicted for 2014, visual media takes a front-row seat. Photos and videos have always spurred more engagement than straight text updates, but the evolution of web-viewing technology, along with some systematic changes made by …
Pulse Marketing
When push comes to shove in a tight economy, many small businesses opt to trim down their marketing budget – or to cut marketing out of their business plan entirely. Contrary to popular belief, though, a marketing budget isn’t a …
Pulse Marketing
A formal strategic marketing plan can seem daunting if you’ve never developed one before – but don’t panic! Even if you haven’t thought too deeply about your priorities for next year, there’s still time to work out a solid plan …
Pulse Marketing
It’s a common practice for small businesses to bring their marketing efforts in-house. After all, why pay outside agency fees for services you can do yourself with just a little extra time and effort? Unfortunately, though, many businesses don’t fully …
Pulse Marketing
The holidays are a peak sales time for many businesses. After all, nothing encourages a shopping spirit like festive decorations and attractive seasonal displays. With strategic product placement, though, even products and services offered throughout the year can become more …
Pulse Marketing
Skeptical business owners and administrations often ask me how they can evaluate my performance as a marketer. I think this is a straight and fair question, especially for businesses weighing the cost of my services against doing their marketing in-house …
Pulse Marketing
