Skip to Content

Pulse on Purpose: More than a grant program; a commitment to fostering positive change in communities. Learn About Our Newest Initiative

Blogs About Marketing Strategy

  1. How to Track Online Consumer Activity in a Mobile World

    Online advertisers have traditionally relied on cookies – little pieces of code embedded on web browsers – to track users’ movement across multiple websites. With the current surge in mobile marketing technology, however, the cookie-based playing field is rapidly shrinking. …

    Avatar of Pulse Marketing Pulse Marketing
    Jan 17, 2014
  2. Why Your Business Should Invest in Mobile Marketing

    Influencing everything from socializing to job-hunting to watching reruns of popular TV shows, mobile internet access has transformed the way people look for information, what they expect to find, and the actions they take when they find it. Far from …

    Avatar of Pulse Marketing Pulse Marketing
    Jan 16, 2014
  3. How to Evaluate the Performance of a Marketing Agency

    Skeptical business owners and administrations often ask me how they can evaluate my performance as a marketer. I think this is a straight and fair question, especially for businesses weighing the cost of my services against doing their marketing in-house …

    Avatar of Pulse Marketing Pulse Marketing
    Nov 14, 2013
1 6 7 8 9 10
Decorative colored triangles