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Blogs About Marketing Strategy

  1. Why Your Business Should Invest in Mobile Marketing

    Influencing everything from socializing to job-hunting to watching reruns of popular TV shows, mobile internet access has transformed the way people look for information, what they expect to find, and the actions they take when they find it. Far from …

    Avatar Cintia Miranda
    Jan 16, 2014
  2. How to Evaluate the Performance of a Marketing Agency

    Skeptical business owners and administrations often ask me how they can evaluate my performance as a marketer. I think this is a straight and fair question, especially for businesses weighing the cost of my services against doing their marketing in-house …

    Avatar Cintia Miranda
    Nov 14, 2013
  3. Should You Follow Your Competitors’ Footsteps?

    I often hear people tell me about something their competitors are doing that they’d like to do as well. Interestingly enough, though, many times they don’t have a clue whether or not this new thing is actually helping their competitors …

    Avatar Cintia Miranda
    Oct 30, 2013
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