Google is a gold mine of free marketing tools and resources. Google Analytics is one of their most valuable treasures for small businesses. There are so many possible uses for this app that can be customized to fit your marketing …
Ally Scott
The old scouts’ motto is “be prepared.” This should also be your business’ motto when it comes to marketing strategy. With ever-changing technology and a lot of competition, today’s marketing world is much like the wilderness that the scouts face. …
Ally Scott
Blogging takes regular time and investment, resources which many smaller businesses may not have. However, the benefits of blogging far outweigh the extent of the commitment, especially in today’s customer-centric market. A well-written blog can influence consumers’ opinions and purchase …
Cintia Miranda
As an entrepreneur and a certified business mentor, I’m often asked this question. How do we know if we’re on the right path? How do we measure our daily accomplishments? How do we create a business blueprint that will lead …
Cintia Miranda
Spring is coming and with it comes trade show season! Exhibiting at trade shows can be a very effective marketing activity. It also can be a black hole where your dump your money, time, and energy for little or no …
Cintia Miranda
I’ve been a marketer for almost 18 years now and have had the pleasure to work with some amazing professionals throughout my career. I love when I meet someone and feel inspired by their demeanor and business acumen – it …
Cintia Miranda
I am writing this article on a fine Sunday evening, while enjoying a delicious glass of cabernet sauvignon wine. I am on “vacation” (or something like that). As a small business owner, I never really go on vacation 100%, but …
Cintia Miranda
Contrary to popular belief, a marketing budget isn’t a luxury; it’s an essential investment into reaching your business goals. A precise marketing budget, with clearly defined spending strategies, ensures that your efforts make the greatest impact with the resources you …
Cintia Miranda
Steve Jobs may have decided that market research was for the birds, but unless you have a similar amount of resources and cash flow to support a world-class team of designers and developers, you’re not going to get away with …
Cintia Miranda
