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Blogs About Marketing Strategy

  1. Watch Out for These Online Marketing Trends in 2015

    It’s definitely not too early to start thinking about your online marketing strategy for 2015. In fact, now that you have your holiday season strategy in place, it is the perfect time to define some objectives for the New Year. …

    Avatar Ally Scott
    Nov 03, 2014
  2. Get Ready for Cyber Monday

    Cyber Monday falls on December 2nd this year and online shoppers are already working on their shopping list. How about you, small business owner? Are you ready for the busiest sales day of the year? You better be or you’ll …

    Avatar Cintia Miranda
    Oct 27, 2014
  3. Why You Should Include Millennials in Your Marketing

    I get really disappointed when I hear a professional (especially someone with a marketing function) tell me that they don’t understand or care for search, social media, and mobile marketing.  Let’s face it, whether you like it or not, search, …

    Avatar Cintia Miranda
    Oct 03, 2014
  4. 5 Reasons Why Your Email Marketing Isn’t Working

    With direct mail becoming more of an outdated marketing tactic, due to cost and effectiveness, email marketing has become more prevalent in today’s society. How many emails, for instance, do you receive per week from your favorite retail store? Compare …

    Avatar Ally Scott
    Jul 16, 2014
  5. Choosing the Right Engagement Monitoring Platform

    Smart marketing these days revolves around personalized consumer engagement, especially as audiences become increasingly mobile. Creating the best engagement strategies, though, depends on being able to monitor the impact you’re already making. It can be daunting to find the right …

    Avatar Cintia Miranda
    Feb 04, 2014
  6. Creating A Personalized Online Marketing Experience

    These days, consumers don’t go online; they are online, all the time. With continuous connectivity, the distinction between consumers’ online actions and their real, geographic behaviors is rapidly blurring. Marketers need to be aware of how “living in the moment” …

    Avatar Cintia Miranda
    Feb 03, 2014
  7. How to Measure Your Brand Advocacy Success

    It’s a basic tenet of marketing: no campaign can be effective without some way to measure its success. Unfortunately, though, there is no one-size-fits-all formula to calculate those measures – so when it comes to brand advocacy campaigns, figuring out …

    Avatar Ally Scott
    Jan 24, 2014
  8. How to Track Online Consumer Activity in a Mobile World

    Online advertisers have traditionally relied on cookies – little pieces of code embedded on web browsers – to track users’ movement across multiple websites. With the current surge in mobile marketing technology, however, the cookie-based playing field is rapidly shrinking. …

    Avatar Cintia Miranda
    Jan 17, 2014
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