Whenever I watch a movie featuring a traveling salesman (usually an older film), I’m struck by how drastically B2C marketing approaches have changed in recent years. Consumers today (myself included) don’t like being sold to. With a digital world at …
Pulse Marketing
I often hear people tell me about something their competitors are doing that they’d like to do as well. Interestingly enough, though, many times they don’t have a clue whether or not this new thing is actually helping their competitors …
Pulse Marketing
Like most marketers, I know that audience research is crucial for an effective strategy. So, as I begin working on a campaign, I try to get as much hard data as possible about my client’s target market. Most of my …
Pulse Marketing
Every small business owner knows that the key to continued success is their ability to change and adapt to the needs of their market. Business failures can serve as great learning opportunities, and past victories can set the stage for …
Pulse Marketing
I love to play chess. I play it often with my daughter, and thoroughly enjoy seeing her strategizing against me. Studies have proved that playing chess enhances kids’ learning skills in math, science, and technology. There is also a huge …
Pulse Marketing
It’s almost mind-boggling to watch people go nuts over the new iPhone 5C. Apple’s newest device can be pre-ordered now, with an estimated delivery date of October 4th – but aside from a minor OS upgrade and better camera, Apple’s …
Pulse Marketing
It’s no great news that customer loyalty needs to be carefully cultivated after the closing sale. Customers must see value in every aspect of your brand, from service to presentation to price – far beyond your product itself. On the …
Pulse Marketing
In the complex, competitive cycle of recruiting new customers, many businesses make the huge mistake of overlooking the valuable customers they already have. According to Forbes, however, it’s nearly 7 times less expensive to retain an existing customer than to …
Pulse Marketing
Most marketers have probably heard the question ‘What is your USP?’ a few times. In marketing speak, a USP – or unique selling proposition – is basically what makes one business stand out from its competitors.
Pulse Marketing
