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Blogs About Marketing Strategy

  1. Why Apple’s Colorful iPhone 5C is a Crazy Hit

    It’s almost mind-boggling to watch people go nuts over the new iPhone 5C. Apple’s newest device can be pre-ordered now, with an estimated delivery date of October 4th – but aside from a minor OS upgrade and better camera, Apple’s …

    Avatar Cintia Miranda
    Sep 18, 2013
  2. Customer Retention: A Marketing Goldmine

    In the complex, competitive cycle of recruiting new customers, many businesses make the huge mistake of overlooking the valuable customers they already have. According to Forbes, however, it’s nearly 7 times less expensive to retain an existing customer than to …

    Avatar Cintia Miranda
    Feb 20, 2013
  3. The 4 P’s of Modern Marketing

    For more than half a century, the Four P’s – Product, Price, Promotion, and Place – have formed a cornerstone of marketing theory. However, today’s IT-savvy consumers are informed and empowered, with nearly endless options – in fact, through research and …

    Avatar Cintia Miranda
    Feb 08, 2013
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