Fall is officially here, and for many retailers, this heralds the beginning of the 2017 holiday season. According to Fortune Magazine, Americans spent $8.4 billion dollars on Halloween alone in 2016, but even that was just a drop in the …
Pulse Marketing
December is fast approaching, but there’s still plenty of time to prepare your business for the holiday season. One way you can do this is by creating an email marketing strategy to hopefully increase sales (and goodwill) during this merry …
Pulse Marketing
You’ve got to admit it was an excellent idea to begin with: a small, rugged camera that can be mounted, worn or used to record or photograph millions of different things that would previously have been difficult or impossible to …
Pulse Marketing
Organic reach on Facebook posts has dipped to an all-time low of 2% to 6% this year, according to Social Media Examiner. The bad news is that this figure will continue to decline. The good news is that Facebook advertising …
Pulse Marketing
Perhaps you’ve felt it before: a wistful affection for a time, place, or feeling from your childhood or from before your time entirely. Nostalgia, a sentimental longing for something of a time gone by, is a feeling most of us …
Pulse Marketing
Did you know that recommendations from friends are the most credible form of advertising among consumers? “Eighty-three percent of online respondents in 60 countries say they trust the recommendations of friends and family,” according to the Nielsen Global Trust in …
Pulse Marketing
You may have seen it before as you’ve scrolled through Facebook or watched a video on Youtube – someone you recognize (maybe one of your favorite food bloggers or a travel guru) touting a certain product by integrating it into …
Pulse Marketing
Your website may be your business’ storefront on the internet, but unlike your brick and mortar location, there’s no front door. What I mean by this is that you should expect visitors to land on any page of your website …
Pulse Marketing
If you have a Facebook business page and you haven’t been using Facebook Insights data to improve your overall reach and engagement, you’re missing out on one of the best features your account has to offer. Facebook Insights data offers …
Pulse Marketing
