With more and more customers turning to online resources for holiday shopping, social media should be an integral part of your holiday strategy. If you’re currently utilizing a handful of social media channels, or just Facebook, it’s best to come …
Pulse Marketing
For a lot of business-to-consumer companies, the holiday season is the time of year they rely on to get them through some of the slower months. With the first day of autumn already behind us, now is the perfect time …
Pulse Marketing
Years ago (not to date myself), marketers could use the same content over and over for a year or two. A set of great case studies would serve a sales team for a few years – in fact, during my …
Pulse Marketing
Sometimes the most difficult part about your brand’s marketing efforts is measuring their effectiveness. Most online channels, though, provide marketers with data on the reach of the message and the demographics of the audience who received it. If you’re using …
Pulse Marketing
While YouTube is not often the most talked about marketing tactic for a brand, it can greatly complement your marketing efforts by giving your audience an additional channel to absorb your information. In fact, video marketing may become an even …
Pulse Marketing
Remember back before there was a Facebook Business Page and companies would create their own profiles for their business that people had to “add as a friend?” Well, Facebook has come a long way since then and is still constantly …
Pulse Marketing
Remarketing has been around for a while now, but many small businesses have been leery to try this somewhat advanced online marketing strategy. Now that Facebook has rolled out its own version of remarketing, though, you don’t have to be …
Pulse Marketing
There are plenty of examples of businesses going above and beyond to make their customers feel special—mostly because when this happens, the results go viral. Customers love feeling appreciated, and when they are hit with a random act of kindness, …
Pulse Marketing
The design of your marketing materials says a lot about your brand. Poor designs can make your brand look cheap or sloppy, but a good design can give your brand credibility and value. Not every business has the means to …
Pulse Marketing
