Spring is coming and with it comes trade show season! Exhibiting at trade shows can be a very effective marketing activity. It also can be a black hole where your dump your money, time, and energy for little or no …
Pulse Marketing
I’ve been a marketer for almost 18 years now and have had the pleasure to work with some amazing professionals throughout my career. I love when I meet someone and feel inspired by their demeanor and business acumen – it …
Pulse Marketing
Snapchat may not seem like a likely social network for brands to include in their social media marketing strategy, but if your target audience includes Millennials (18-34) you’re missing a significant opportunity to connect with the consumers you want. Snapchat …
Pulse Marketing
If you’re not making use of YouTube in your marketing, it’s time to embrace it. With over a billion (that’s not a typo, I promise) monthly users watching over 600 billion hours of video every month (Entrepreneur), YouTube is the …
Pulse Marketing
Three hundred million users are uploading over 70 million photos each day on Instagram. With more than 200 million monthly active accounts (65% are based outside the U.S.), Instagram’s global audience combines visual imagery with likes, comments, and hashtags to …
Pulse Marketing
With over 284 million monthly active users (Twitter), Twitter provides a great way to engage with customers and prospects in real time, anytime. However, with a 140-character limit for each post, it’s also one of the most challenging social media …
Pulse Marketing
Facebook shows no signs of letting other platforms usurp its social media crown, despite predictions to the contrary. While its audience growth has slowed, it hasn’t stopped by any means, and with over 71% of internet users on Facebook (a …
Pulse Marketing
Writing engaging marketing content is not easy. Marketers must first understand that there’s already too much content out there for people to read and digest. If we want someone to give us their time to read what we write, it …
Pulse Marketing
As we become savvier social media marketers, we’ve learned that we can’t measure the success of our social media campaigns by the number of followers, but by the volume of their engagement. Social media, by its very nature, encourages our …
Pulse Marketing
