The design of your marketing materials says a lot about your brand. Poor designs can make your brand look cheap or sloppy, but a good design can give your brand credibility and value. Not every business has the means to …
Pulse Marketing
With most people turning to online resources for information on products and services, your web presence is more important than ever. If your website is looking clunky and unprofessional, though, you may be turning customers away. While a complete redesign …
Pulse Marketing
Oxford Dictionaries defines community-minded as “interested in helping the wider community; socially concerned.” It would be great to say that all businesses are community-minded, but the truth is some businesses are more concerned with increasing profits, time management, and employee …
Pulse Marketing
With direct mail becoming more of an outdated marketing tactic, due to cost and effectiveness, email marketing has become more prevalent in today’s society. How many emails, for instance, do you receive per week from your favorite retail store? Compare …
Pulse Marketing
We often get caught up in the fact that Google is big and powerful, and we forget that there are other search engines and means of finding your business that are important, too. Depending on the site, and its SEO, …
Pulse Marketing
It is important to stay up to date with the latest trends in Search Engine Optimization (SEO), but with Google making changes to their search engine algorithm every so often, it can be difficult. We’ve put together a list of …
Pulse Marketing
Search Engine Optimization (SEO) best practices change so frequently that it is sometimes hard for marketers to keep up. What we did a few years ago can now drastically harm your website’s performance, and what we do now will most …
Pulse Marketing
Strong donor relationships form the core of nonprofit development. Although finding potential sponsors is the first step in any fundraising plan, it’s far from the last.
Pulse Marketing
Few donors are willing to invest time, energy, or money in any cause unless they have a clear understanding of how far their efforts will go. Developing a strong, convincing Unique Value Proposition (UVP) for your organization or cause is …
Pulse Marketing
