To some, the distinction between an inquiry and a lead is simple. To others (especially those new to marketing), the terms seem to be used interchangeably. And to both groups, determining the quality of leads can be tricky. So, for …
Pulse Marketing
Although driving demand is crucial to the success of inbound B2B marketing, it doesn’t guarantee conversion. Most B2B prospects visit websites to research, not to buy – in fact, only a small percentage will close a deal within the first …
Pulse Marketing
Social media can often be a tricky marketing channel to use for seasonal businesses. When your doors are closed for a few or perhaps most months of the year, do you shut down your social accounts also? We hope not! …
Pulse Marketing
If you’ve ever volunteered in the community, you have probably seen the impact it has made on yourself and on others. You meet new people, feel accomplished, and make great memories, all while making a societal difference. Community involvement is …
Pulse Marketing
When you first heard of Pinterest, it may have been through your friend talking about wedding ideas, or maybe it was a relative who brought a new dish to a family gathering. Pinterest, the widely popular image-based social media platform, …
Pulse Marketing
Most small business owners dread the idea of comparing their brand with their competition. We often see their facial expressions change dramatically when we ask them about their competition during a discovery meeting. While dealing with competition seems challenging and …
Pulse Marketing
According to KISSmetrics, it can cost up to 7 times more to acquire new customers than to retain them, which means if you are not working towards keeping long-term relationships with your customers, you are losing money. In fact, customers …
Pulse Marketing
Before you begin a social media advertising campaign, it is important to identify the best channels to reach your intended audience—and statistics often help determine the preferred social media platform for your target audience.
Pulse Marketing
The Google+ social media platform offers businesses many of the same features as Facebook and other social sites. Through Google+ you can make posts, target your audience (with circles), and update photos and information about your business.
Pulse Marketing
