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How to Use YouTube to Promote Your Brand

Avatar of Ally Scott By Ally Scott

While YouTube is not often the most talked about marketing tactic for a brand, it can greatly complement your marketing efforts by giving your audience an additional channel to absorb your information. In fact, video marketing may become an even greater channel for your brand as online video users are expected to double to 1.5 billion in 2016, according to The Hayzlett Group. Statistics show that over 1 billion users spend more than 4 billion hours watching YouTube videos each month, which means that maybe now is the time to enhance your brand’s YouTube presentation. Here are a few ideas to get your video marketing rolling on YouTube.

Share big news.
Delight your followers by giving them insight with video announcements of new store openings, new products, awards, or other happenings in your business. Sometimes a video is the best way to give details without requiring too much of your audience’s time.

Educate others.
Use videos to help answer frequent questions from your customers. If you’re in the marketing industry, for instance, you might create a video tutorial on how to set up a Facebook advertisement campaign. In the retail industry, you might show how to properly clean a “hand wash only” garment. Although these videos aren’t necessarily “selling” your product or service, they do demonstrate your expertise in the industry, which gives your brand credibility.

Cover events.
If you’re holding an exciting event, make sure you get video coverage of the highlights. You can then use this footage to create a small video as a follow up to your event—extending your publicity even after the event is over.

Highlight successes.
Use video testimonials to share the stories of your satisfied customers. It adds a human touch and also builds trust in your brand by connecting real people with your audience.

While your video may show up in search results or on YouTube’s suggested videos, a good portion of your viewers will come from other sources, such as your website or social media. Always post your videos through various channels, and don’t be afraid to share them more than once! Videos can be very time consuming and costly, so post them frequently to get the biggest exposure for your buck.

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