I recently had a professional approach me and ask me what a marketer really does. That question caught me off-guard. Before I became a professional marketer – even as far back as high school – the field of marketing had …
Pulse Marketing
Whenever I list all the volunteer positions that I hold, the first response I get is usually, “How do you find time to do all of that?” And my answer is always the same: I make the time.
Pulse Marketing
A good website begins with a solid platform. If you’re considering a new website design, a content management system (CMS) will provide the tools you need to keep your site effective and consistent.
Pulse Marketing
A beautifully designed website won’t go far if no one can find it – and a website without SEO is almost impossible to find unless visitors known the specific URL. SEO (or search engine optimization) is crucial to generating the …
Pulse Marketing
An effective website integrates attractive design, powerful content, and strategic SEO to draw traffic and boost online visibility. Once users have found your website, though, what motivates them to convert from a visiting prospect to a qualified lead?
Pulse Marketing
Your website is one of your most powerful marketing tools. Without engaging, compelling content, however, even a spectacularly-designed website can fall flat.
Pulse Marketing
In the scheme of online marketing, getting people to visit your website is only half the battle. Once they’ve arrived, you need to keep them there. Effective layout, design, and usability are all key to a website that engages your …
Pulse Marketing
It’s a common marketing puzzle: you understand the value of social media, and the importance of promoting your company through all the relevant channels. You reach out to your followers, comment on other people’s pages, and frequently post interesting, informative …
Pulse Marketing
Small business owners and sales people know the challenge of summing up the benefits of their products or services in just a few words. This concise yet compelling rundown – known as an “elevator speech” – is a key component to …
Pulse Marketing
