Bangor Federal Credit Union started simply sixty years ago. It was at St. John’s Catholic Church that they were founded – a group of people dedicated to helping church members live their daily lives. The members of the church pooled …
Pulse Marketing
Is your goal to more effectively market your nonprofit? Your nonprofit is similar to a for-profit business in that selling your cause is one of the most important parts of your development. Potential donors are the lifeblood of nonprofits – …
Pulse Marketing
Are you a brand new business owner? Sometimes navigating the marketing waters can be difficult. Maybe you’ve made some marketing mistakes along the way. Check out this list of common marketing mistakes that new business make, and what you can …
Pulse Marketing
So you’ve created an incredible product or service – congratulations! Now comes the hard part – letting people know what it is, and why they should buy it. You might be wondering why determining your target audience is so important. …
Pulse Marketing
The success of your business depends on your marketing plan. This plan establishes your marketing strategy, and depending on the needs of your business, this plan will change over time. We’ve created a brief guide to get you started on …
Pulse Marketing
The 4 P’s (Product, Price, Promotion and Place), also known as the “Marketing Mix,” form the basis of classic marketing theory. For more than half a century, these four concepts have served as the pillars on which businesses could lay …
Pulse Marketing
Whether you are a B2B or B2C business, your success depends on the people who are purchasing your product or service. Your clients are just as diverse as their perspectives, needs and wants. This is why it is important to …
Pulse Marketing
Thanks to analytics programs, today’s marketers are more informed about their audiences than ever before. Remarketing allows businesses to “follow” leads around the internet using strategically placed advertising. Although this is the primary use, there are many others that allow …
Pulse Marketing
After years of being seen as just a novelty, social media has now become a recognized marketing channel. As more people join social networking sites, marketing through them will become more important than ever. Even if you’re already using social …
Pulse Marketing
