Twitter can be an overwhelmingly fast-paced social media platform to use for business—at least at first. For one, you are limited to only 140 characters to get your message across. Then, once your message is finally shortened and sent, it …
Pulse Marketing
We recently wrote an article about the importance of integrating visual content into your social media marketing strategy for 2014. In the digital age we live in, people no longer have the time or patience to read through lines of …
Pulse Marketing
Imagine if your boss asked you to give him an update on the company’s social media accounts. Where would you begin? You know how many people like your page, but do you know if your posts are reaching them? Thankfully, …
Pulse Marketing
The U.S. Department of labor reports that about half of employers with at least 50 workers offer some kind of company-wide wellness program. Many of those businesses, though, cite employee engagement as their biggest challenge to success (source: ShapeUp). While …
Pulse Marketing
Many businesses go to great lengths to block social media access at the office, with the idea that time not spent on Facebook or Twitter means more time invested in paid work. In reality, though, if implemented in moderation, social …
Pulse Marketing
According to Digiday, nearly half of all mobile traffic now involves online video. Social media platforms are scrambling to keep up with this exploding trend – and with the recent addition of video to its popular image-based network, Instagram promises …
Pulse Marketing
The old adage says that a picture is worth a thousand words – and Instagram provides a shining example of that. With 150 million users, the mobile photo-sharing app is one of the most popular (and fastest-growing) social networks out …
Pulse Marketing
Among the social media marketing changes predicted for 2014, visual media takes a front-row seat. Photos and videos have always spurred more engagement than straight text updates, but the evolution of web-viewing technology, along with some systematic changes made by …
Pulse Marketing
2013 ushered in a series of big changes to social media marketing. Facebook, Twitter, and other networking platforms have made major adjustments to their content promotion guidelines – more specifically, they’ve redefined how users can see and share content, and …
Pulse Marketing
