The greatest challenge of social media marketing is finding a way to quantify its marketing value. Actions such as Likes, shares, and retweets shed insights on which kinds of content make the biggest impact on your target audience, but where …
Pulse Marketing
With limited marketing budgets, many small businesses opt for social media over a full website – after all, platforms like Facebook, Google+, and Twitter are free, and accessible to a huge audience. The truth is, though, even a robust, frequently-updated …
Pulse Marketing
It’s a common marketing puzzle: you understand the value of social media, and the importance of promoting your company through all the relevant channels. You reach out to your followers, comment on other people’s pages, and frequently post interesting, informative …
Pulse Marketing
Though Google+ may not be a pinnacle for social media marketing, it’s becoming a major component. Google+ has grown drastically larger, more functional, and more popular in the last year – in fact, some comparison studies now rank it as …
Pulse Marketing
LinkedIn hosts some 200 million global users as of January this year, making it the world’s largest and most popular professional network. If correctly leveraged, it’s also a powerful tool for B2B businesses to expand their brand awareness and generate …
Pulse Marketing
It’s no secret to the job-seeking world that online presence is slowly replacing paper resumes. According to a 2012 survey by Time, 92% of businesses in 2012 already use or will use social networks for recruiting. Alongside profiles on LinkedIn …
Pulse Marketing
With more than 200 million active users, Twitter provides a great way to engage with customers and prospects in real-time, at any time. With a 140-character limit for each post, however, it’s also one of the most challenging social media …
Pulse Marketing
For many people, Facebook is a social lifeline. It’s where they stay in touch with their friends; it’s where they search for businesses, bands, celebrities, and other things they’re interested in; it’s where they share photos and memories; it’s even …
Pulse Marketing
Earlier this year, Facebook launched the Beta version of a revolutionary search function called Graph Search. Driven by user activity and engagement, Graph Search allows more specialized searches of Facebook information, with results that are personalized for each user based …
Pulse Marketing
