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Blogs About Social Media

  1. Measuring the Return of Your Social Media Strategy

    The greatest challenge of social media marketing is finding a way to quantify its marketing value. Actions such as Likes, shares, and retweets shed insights on which kinds of content make the biggest impact on your target audience, but where …

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    Dec 13, 2013
  2. Why Facebook Doesn’t Replace A Well-Designed Website

    With limited marketing budgets, many small businesses opt for social media over a full website – after all, platforms like Facebook, Google+, and Twitter are free, and accessible to a huge audience. The truth is, though, even a robust, frequently-updated …

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    Oct 25, 2013
  3. Dealing With Indifference on Social Media

    It’s a common marketing puzzle: you understand the value of social media, and the importance of promoting your company through all the relevant channels. You reach out to your followers, comment on other people’s pages, and frequently post interesting, informative …

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    Jul 31, 2013
  4. Building Productive Connections on LinkedIn

    LinkedIn hosts some 200 million global users as of January this year, making it the world’s largest and most popular professional network. If correctly leveraged, it’s also a powerful tool for B2B businesses to expand their brand awareness and generate …

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    Apr 22, 2013
  5. Agency Angle: Is Twitter the New LinkedIn?

    It’s no secret to the job-seeking world that online presence is slowly replacing paper resumes. According to a 2012 survey by Time, 92% of businesses in 2012 already use or will use social networks for recruiting. Alongside profiles on LinkedIn …

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    Apr 12, 2013
  6. Fueling Active Engagement on Twitter

    With more than 200 million active users, Twitter provides a great way to engage with customers and prospects in real-time, at any time. With a 140-character limit for each post, however, it’s also one of the most challenging social media …

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    Apr 10, 2013
  7. Agency Angle: Will You Give Facebook Home A Shot?

    For many people, Facebook is a social lifeline. It’s where they stay in touch with their friends; it’s where they search for businesses, bands, celebrities, and other things they’re interested in; it’s where they share photos and memories; it’s even …

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    Apr 05, 2013
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