Snapchat may not seem like a likely social network for brands to include in their social media marketing strategy, but if your target audience includes Millennials (18-34) you’re missing a significant opportunity to connect with the consumers you want. Snapchat …
Pulse Marketing
If you’re not making use of YouTube in your marketing, it’s time to embrace it. With over a billion (that’s not a typo, I promise) monthly users watching over 600 billion hours of video every month (Entrepreneur), YouTube is the …
Pulse Marketing
Three hundred million users are uploading over 70 million photos each day on Instagram. With more than 200 million monthly active accounts (65% are based outside the U.S.), Instagram’s global audience combines visual imagery with likes, comments, and hashtags to …
Pulse Marketing
With over 284 million monthly active users (Twitter), Twitter provides a great way to engage with customers and prospects in real time, anytime. However, with a 140-character limit for each post, it’s also one of the most challenging social media …
Pulse Marketing
Facebook shows no signs of letting other platforms usurp its social media crown, despite predictions to the contrary. While its audience growth has slowed, it hasn’t stopped by any means, and with over 71% of internet users on Facebook (a …
Pulse Marketing
As we become savvier social media marketers, we’ve learned that we can’t measure the success of our social media campaigns by the number of followers, but by the volume of their engagement. Social media, by its very nature, encourages our …
Pulse Marketing
Marketers everywhere are constantly told to “show instead of tell” their offers if they want to attract and keep a reader’s attention. This rule certainly applies to social media as much as it does to any other marketing tactic. You’ve …
Pulse Marketing
Every transaction revolves around people to people interaction, regardless of whether you’re B2B or B2C. While social media might not always account for direct sales, it can account for a significant increase in brand awareness, traffic to your website or …
Pulse Marketing
Happy New Year! 2015 began well, with a long weekend for most of us. Time to pause, ponder, and strategize for 365 new chances to grow and succeed! 2014 was an exciting year for social media marketing and 2015 promises …
Pulse Marketing
