With the popularity of websites like Yelp, most consumers begin their shopping online by reading reviews of products and businesses. Most businesses have the option to review products or services directly on their websites. It seems that what people are …
Pulse Marketing
With a new year comes new trends to follow. Marketing trends are no exception with social media, technology and competitors changing the landscape almost daily. Keeping up with trends is essential to your marketing plan for the new year and …
Pulse Marketing
It may seem obvious that successful business depends on satisfied customers. However, many businesses don’t realize that customer service goes far beyond answering a question or replacing a defective product. Providing great customer service means understanding what’s important to your …
Pulse Marketing
It stands to reason that when prospects finally reach the sale stage after months of careful nurturing, they’re pretty well-informed (and confident) about what they’re buying. The trick, though, is keeping them satisfied after that first sale so that they …
Pulse Marketing
It’s no secret that holiday shoppers spend most of their time online these days – if not actually making a purchase, then doing some product research before buying in stores. While an automated checkout may be fast and convenient, though, …
Pulse Marketing
The holiday season means a spike in sales for most businesses. At the same time, though, honesty is never a more powerful marketing tactic. Customers often value a comfortable experience, with a brand they can trust, more than they do …
Pulse Marketing
For a lot of business-to-consumer companies, the holiday season is the time of year they rely on to get them through some of the slower months. With the first day of autumn already behind us, now is the perfect time …
Pulse Marketing
There are plenty of examples of businesses going above and beyond to make their customers feel special—mostly because when this happens, the results go viral. Customers love feeling appreciated, and when they are hit with a random act of kindness, …
Pulse Marketing
Most small business owners dread the idea of comparing their brand with their competition. We often see their facial expressions change dramatically when we ask them about their competition during a discovery meeting. While dealing with competition seems challenging and …
Pulse Marketing
