Most small business owners dread the idea of comparing their brand with their competition. We often see their facial expressions change dramatically when we ask them about their competition during a discovery meeting. While dealing with competition seems challenging and …
Pulse Marketing
According to KISSmetrics, it can cost up to 7 times more to acquire new customers than to retain them, which means if you are not working towards keeping long-term relationships with your customers, you are losing money. In fact, customers …
Pulse Marketing
According to the National Retail Federation, the holiday season can represent as much as 20-40% of annual sales for some businesses. That makes the December rush an ideal time to bolster conversion rates – and when you’re reassessing your marketing …
Pulse Marketing
I was recently interviewed by a local magazine, and the reporter asked me if I had ever planned to build a big company. The question surprised me. As a small (more like micro) business owner, I want to see my …
Pulse Marketing
Some time ago, I wrote about an unfortunate customer service experience I’d had while shopping. I’m a believer in balance, though, and this week, I want to share a positive – and quite surprising – customer service interaction I had …
Pulse Marketing
I’m far from a personal stickler for customer service, but as a content writer for a marketing agency, I’m well aware of the damage a really negative experience can do to a well-established brand. Every impression counts when it comes …
Pulse Marketing
Small business owners and sales people know the challenge of summing up the benefits of their products or services in just a few words. This concise yet compelling rundown – known as an “elevator speech” – is a key component to …
Pulse Marketing
My greatest reward as an entrepreneur isn’t the monetary value of returning customers; it’s the trust and dependability those customers represent. A contract renewal is worth a lot more than just the financial incentive attached to it – it’s a …
Pulse Marketing
My first boss (and my most memorable) used to say, “Achieving success is easy. The hard part is sustaining it.” Businesses can sometimes become complacent about their success. When things go consistently well for an extended time, it’s easy to …
Pulse Marketing
