As any nonprofit manager knows, development campaigns generate a tremendous amount of data about prospects, donors, and ongoing projects. If not carefully managed, this data can quickly become an overwhelming tangle. A clean, up-to-date database is the lifeline of all …
Pulse Marketing
According to the Fundraising Effectiveness Project, nearly 60% of people who donate to nonprofits one year won’t give again the following year. It’s easy to think of each donation as a one-time transaction, needing no further action until it’s time …
Pulse Marketing
With 1.5 million nonprofit organizations in the United States, yours has to stand out to your potential supporters. In order to do this, you must have a Unique Value Proposition (UVP). Your UVP describes the exclusive, continuous value your donors …
Pulse Marketing
A nonprofit’s website often forms prospective donors’ first impression of the organization. It’s where existing donors look for information and updates. It is also where many of your donations will be coming from with nearly half of all Millennials giving …
Pulse Marketing
A nonprofit organization’s success is dependent on its donors. Before you can promote your work and draw supporters to your cause, you must know who your supporters are. Do some research to create detailed personas, a specific, in-depth profile of …
Pulse Marketing
As a nonprofit, the best gift you can give your cause this holiday season is keeping up with marketing trends for the upcoming year. An updated marketing strategy is an effective one that will benefit your organization for years to …
Pulse Marketing
For nonprofits, the holiday season is the time to show donors how much they are appreciated. Sending a holiday thank you letter is a simple way to do this, but if not carefully written it could end up in the …
Pulse Marketing
The holiday season is known as the most wonderful time of the year. For nonprofits, it really is, especially when it comes to online giving. With 1/3 of all online donations coming in during the month of December alone, managing …
Pulse Marketing
As any nonprofit knows, donors are the key to their success. They also know that the holiday season is the busiest time of year for everyone, including their donors who are trying to balance all of the festivities with lengthy …
Pulse Marketing
