The days after Thanksgiving have become holidays in their own right. Black Friday and Cyber Monday are the biggest shopping days of the year, so much so that sales begin long before these days arrive. During this time, nonprofits need …
Ally Scott
Not everyone has spare money to donate to nonprofits, which can make asking for money difficult. People may not want to donate their money to you for a variety of reasons. They may feel that they don’t have the extra …
Ally Scott
There are many ways to ask for money to support your nonprofit organization, some more successful than others. One of the ways you may not have spent much thought on is a crowdfunding campaign. Don’t think this avenue is right …
Ally Scott
A clean, up-to-date database is essential for all nonprofit organizations. Any development campaign generates a tremendous amount of data about prospects, donors, and ongoing projects—which can quickly become an overwhelming tangle if not carefully managed. A few, simple planning and …
Ally Scott
Once you’ve defined your nonprofit’s donor personas, you can craft a personalized, relevant message that persuades them to care about your cause and get involved.
Ally Scott
Creating a customer persona and figuring out how to best communicate with your target audience is an imperative step for any marketing campaign. Before you can promote your work and draw supporters to your cause, you must have a clear …
Ally Scott
Relationship marketing is a strategy designed to foster customer loyalty, interaction, and long-term engagement. It is designed to develop strong connections with stakeholders by providing them with information directly suited to their needs and interests, and by promoting open communication.
Pulse Marketing
In the busy world of nonprofits, where one employee usually wears many hats in the organization, it’s often hard to find time to strategize about branding. However, building your nonprofit’s brand should be a top priority. Building your brand will …
Ally Scott
It’s no secret that a solid development plan forms the backbone of successful nonprofit growth. Outreach makes up a huge part of nonprofit campaigns – but what’s the best way to reach out and engage your target audience?
Pulse Marketing
