For nonprofits, the holiday season is the time to show donors how much they are appreciated. Sending a holiday thank you letter is a simple way to do this, but if not carefully written it could end up in the junk mail pile.
Here are three holiday letter etiquette tips to remember this holiday season:
Sharing and caring. When it comes to your holiday letter, sharing is caring. Share your organization’s recent progress and thank your donors for their contributions. Keep your message short and sweet to keep your donors engaged with your message and your cause. Check out our Creating Content tip sheet for help crafting the perfect message.
Ask and you shall receive. The holiday season is the season of giving, so don’t be afraid to ask your donors for continued support. Be sure to explain how the donor’s contribution will be used in your message. Although money is of help to your organization, be sure to use your message to invite donors to contribute in non-monetary ways, for example by volunteering or following you on social media.
Not your family’s holiday card photo. Everyone has been part of a cheesy family holiday card photo, but your organization’s doesn’t have to be. Include pictures of your team in action in your holiday greeting. A photo of clients you’ve helped or of life behind the scenes at your organization will have more impact than anything you could write about it.
Taking time to thank your donors is not just a nice extra but essential to marketing your nonprofit organization.