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- Holiday Marketing
The holidays are the time to show business clients how grateful you are for your business to business relationship. Sending a greeting card is a simple way to do this, but if not carefully designed your card could be “lost in the mail.”
Here are three greeting card etiquette tips to remember this holiday season:
Be mindful of your message. Keep messages short, simple, and sweet. Cultural sensitivity to those who celebrate different holidays is essential to avoid offending your clients. Go for a more generic message that thanks your clients for their service and expresses well-wishes.
Go old school. Even in the age of texting and instant messaging, a print card sent through the mail is a more thoughtful way to express your gratitude than an e-card. To make this gesture more personal, hand sign the cards before mailing them. Although money may be tight and ordering print cards may seem wasteful, view them as an investment in your relationship with your business clients.
Sooner is better than later. The holiday season is the busiest time of year for everyone, including the postal service. This is why it is important to send your holiday cards out sooner rather than later to beat the holiday mailing rush. Also, many businesses close for the holidays and you want to be sure that they receive your message on time. The U.S. Postal Service recommends that the cards are mailed by December 15th at the latest.
As old-fashioned as these holiday card etiquette tips may seem, they never go out of style, and your clients will appreciate your use of them.