Your package design communicates key information about your brand to prospective buyers and sparks their interest in your product. A well designed package encourages them to select your product over a competitor’s, while an unattractive package may cause them to …
Pulse Marketing
The 4 P’s (Product, Price, Promotion and Place), also known as the “Marketing Mix,” form the basis of classic marketing theory. For more than half a century, these four concepts have served as the pillars on which businesses could lay …
Pulse Marketing
Whether you are a B2B or B2C business, your success depends on the people who are purchasing your product or service. Your clients are just as diverse as their perspectives, needs and wants. This is why it is important to …
Pulse Marketing
Engaging blog content is essential to a successful marketing strategy in today’s world. With blogs receiving 528 million page views per month, content is being consumed faster than it can be produced. If you fear running out of ideas for …
Pulse Marketing
In a mobile world, human beings are more connected than ever. This is especially true in the business world, where client relationships are the key to your success. Like any relationship, business-client relationships must be maintained to keep them alive.
Pulse Marketing
From blogs to videos to social media posts, content creation is essential to marketing your business today. Equally important is promoting your content. You may think that simply publishing a post on your blog is enough, but it’s not. There …
Pulse Marketing
When an unexpected situation comes up in your organization, you need to be prepared for whatever comes your way. Having a crisis management plan can help you to handle or even prevent any crisis that you may face.
Pulse Marketing
Public relations is a great way to build your business’ image. Even if your business is well-established, there is no time like now for a fresh start. Creating a plan for your public relations strategies will keep you on track …
Pulse Marketing
If you are building your business’ brand, you’ve probably heard the term “public relations” and been told by your mentors that you need a strategy for it. You may be wondering what exactly is public relations and why it matters. …
Pulse Marketing
