As any nonprofit manager knows, development campaigns generate a tremendous amount of data about prospects, donors, and ongoing projects. If not carefully managed, this data can quickly become an overwhelming tangle. A clean, up-to-date database is the lifeline of all …
Pulse Marketing
According to the Fundraising Effectiveness Project, nearly 60% of people who donate to nonprofits one year won’t give again the following year. It’s easy to think of each donation as a one-time transaction, needing no further action until it’s time …
Pulse Marketing
With 1.5 million nonprofit organizations in the United States, yours has to stand out to your potential supporters. In order to do this, you must have a Unique Value Proposition (UVP). Your UVP describes the exclusive, continuous value your donors …
Pulse Marketing
A nonprofit’s website often forms prospective donors’ first impression of the organization. It’s where existing donors look for information and updates. It is also where many of your donations will be coming from with nearly half of all Millennials giving …
Pulse Marketing
A nonprofit organization’s success is dependent on its donors. Before you can promote your work and draw supporters to your cause, you must know who your supporters are. Do some research to create detailed personas, a specific, in-depth profile of …
Pulse Marketing
Driving demand is crucial to successful business to business (B2B) marketing, but interest doesn’t guarantee conversion. Most B2B prospects visit websites to research, not to buy – in fact, 20% of people requesting information on your product or service won’t …
Pulse Marketing
Your website is one of the most important marketing tools you have. When visitors engage with your website, landing pages are the next step in converting them into new leads. Your landing page allows you to gather vital information about …
Pulse Marketing
Converting a new customer is certainly very exciting. However, many businesses make the mistake of overlooking the valuable customers they already have and focus most of their marketing efforts on recruitment, instead of customer retention. According to Kissmetrics, it’s nearly …
Pulse Marketing
In order to increase your client base, you first must attract them. To do this, you have to know who they are, where they are and what they’re seeking. Create a buyer persona to learn how to best communicate with …
Pulse Marketing
