As a visual social media platform, Instagram presents unique challenges to businesses. To be successful, you must figure out how to present your business on this channel. After you’ve decided how to present your brand – your voice, your style, …
Pulse Marketing
Instagram is one of the fastest growing social media channels available today. There are 400 million users uploading over 80 million photos each day on Instagram giving it potential as a valuable marketing tool. Despite its parent company being Facebook, …
Pulse Marketing
According to Digital Marketing Ramblings, LinkedIn has 400 million global users, making it the world’s largest and most popular professional network. It can also be a powerful tool to expand brand awareness and generate leads. A successful LinkedIn campaign, however, …
Pulse Marketing
With over 1.5 billion active users, Facebook remains the king of social media. According to Pew Internet Research, almost three-quarters of all Internet users are on Facebook. This means that your business needs to be active on this channel in …
Pulse Marketing
If you’re new to social media, you may think the buck stops with the amount of followers you have on your profiles, when in fact, your social media strategy shouldn’t focus just on the number of followers, but on their …
Pulse Marketing
Marketers everywhere are constantly told to “show instead of tell” their offers if they want to attract and keep a prospective client’s attention. This rule certainly applies to social media as much as it does to any other marketing tactic. …
Pulse Marketing
In business, every transaction revolves around human interaction and so does social media. While social media might not always account for direct sales, it can account for a significant increase in brand awareness, traffic to your website or store, and …
Pulse Marketing
Studies show that it takes an average of 7 seconds to form a first impression of someone, this has never been more true than on social media. No matter which platform you use, your company profile is your chance to …
Pulse Marketing
For today’s businesses, social media is one of the most valuable marketing tools. This is especially true if you are marketing to Millennials. According to the Pew Research Center, 90% of this age group use social media. Social media marketing …
Pulse Marketing
