According to the PEW Research Center, nearly 2 out of 3 Americans own a smartphone. If your business is not using mobile marketing, you are missing a major opportunity. The number of mobile connections now exceeds the world’s population. However, …
Pulse Marketing
What do your business’ email newsletter, social media, and website have in common? Other than being part of your online marketing, they are valuable sources of data. Collecting and analyzing this data can help to inform your business’ marketing strategies …
Pulse Marketing
Your website is your business’ storefront on the Internet. To attract potential clients, it must be easy to navigate and visually appealing. Especially considering that these prospects are using a variety of devices to view your website on including smartphones, …
Pulse Marketing
When it comes to your website’s search engine optimization (SEO), keywords matter. Keywords are what prospects type into search engines to find the information they are looking for. If it is relevant to what they are looking for, your business’ …
Pulse Marketing
Being found on search engines is essential to the success of both your website and your business. But did you know that you can take it a step further or rather, closer to home? Local SEO helps your business show …
Pulse Marketing
Shopping is one of America’s favorite pastimes, so is surfing the Internet! It’s no surprise that statistics show that there are 205 million online shoppers in the United States alone. By having an online store, you can attract customers who …
Pulse Marketing
Whether it’s on social media, search engine results, or your website, the first part of a blog post that a reader will see is the title. Your blog title can determine if a reader will click on it to read …
Pulse Marketing
Today’s consumers are more informed than ever before thanks to the wealth of information available online. In fact, over half of consumers say that offering free content on a topic they’re interested in is effective in attracting their business. This …
Pulse Marketing
A survey by ticket purchasing website Eventbrite revealed that Millennials command an estimated $1.3 trillion in annual consumer spending. This study also showed that this generation prefers to spend their money on experiences like concert tickets or vacations rather than …
Pulse Marketing
