Writing engaging marketing content is not easy. Marketers must first understand that there’s already too much content out there for people to read and digest. If we want someone to give us their time to read what we write, it …
Pulse Marketing
As we become savvier social media marketers, we’ve learned that we can’t measure the success of our social media campaigns by the number of followers, but by the volume of their engagement. Social media, by its very nature, encourages our …
Pulse Marketing
Marketers everywhere are constantly told to “show instead of tell” their offers if they want to attract and keep a reader’s attention. This rule certainly applies to social media as much as it does to any other marketing tactic. You’ve …
Pulse Marketing
Every transaction revolves around people to people interaction, regardless of whether you’re B2B or B2C. While social media might not always account for direct sales, it can account for a significant increase in brand awareness, traffic to your website or …
Pulse Marketing
Happy New Year! 2015 began well, with a long weekend for most of us. Time to pause, ponder, and strategize for 365 new chances to grow and succeed! 2014 was an exciting year for social media marketing and 2015 promises …
Pulse Marketing
Whether you’re updating your website or inking your next blog post, writing content can be difficult. Creating original, fresh, quality content can seem like climbing a mountain, especially when it’s on a daily basis. However, good content is at the …
Pulse Marketing
One of the most important, yet overlooked, aspects of a sound marketing plan is community relations. While it can be difficult to see immediate, easily-measureable results from your efforts, investing in relationships with the people in your area creates strong …
Pulse Marketing
Contrary to popular belief, a marketing budget isn’t a luxury; it’s an essential investment into reaching your business goals. A precise marketing budget, with clearly defined spending strategies, ensures that your efforts make the greatest impact with the resources you …
Pulse Marketing
Steve Jobs may have decided that market research was for the birds, but unless you have a similar amount of resources and cash flow to support a world-class team of designers and developers, you’re not going to get away with …
Pulse Marketing
