It stands to reason that when prospects finally reach the sale stage after months of careful nurturing, they’re pretty well-informed (and confident) about what they’re buying. The trick, though, is keeping them satisfied after that first sale so that they …
Pulse Marketing
It’s hard to believe that Thanksgiving is this week! Thanksgiving can be the most stressful holiday for many people. There’s a lot of preparation, travel, and anxiety surrounding this traditional American family holiday, plus the ensuing mad dash for holiday …
Pulse Marketing
Anyone engaged in Business to Business (B2B) marketing and sales can attest that it is not an easy task. B2B conversion requires research, marketing skills and aptitude, and – above all else – perseverance. As a small business owner, I …
Pulse Marketing
It’s no secret that holiday shoppers spend most of their time online these days – if not actually making a purchase, then doing some product research before buying in stores. While an automated checkout may be fast and convenient, though, …
Pulse Marketing
It’s definitely not too early to start thinking about your online marketing strategy for 2015. In fact, now that you have your holiday season strategy in place, it is the perfect time to define some objectives for the New Year. …
Pulse Marketing
Cyber Monday falls on December 2nd this year and online shoppers are already working on their shopping list. How about you, small business owner? Are you ready for the busiest sales day of the year? You better be or you’ll …
Pulse Marketing
The holiday season means a spike in sales for most businesses. At the same time, though, honesty is never a more powerful marketing tactic. Customers often value a comfortable experience, with a brand they can trust, more than they do …
Pulse Marketing
I love this time of the year! Fall is an exciting time – the trees are putting on a majestic show for us, Halloween is right around the corner, followed by Thanksgiving, and the Holidays! That’s a lot of excitement …
Pulse Marketing
I get really disappointed when I hear a professional (especially someone with a marketing function) tell me that they don’t understand or care for search, social media, and mobile marketing. Let’s face it, whether you like it or not, search, …
Pulse Marketing
