Relationship marketing is a strategy designed to foster customer loyalty, interaction, and long-term engagement. It is designed to develop strong connections with stakeholders by providing them with information directly suited to their needs and interests, and by promoting open communication.
Pulse Marketing
In the busy world of nonprofits, where one employee usually wears many hats in the organization, it’s often hard to find time to strategize about branding. However, building your nonprofit’s brand should be a top priority. Building your brand will …
Pulse Marketing
It’s no secret that a solid development plan forms the backbone of successful nonprofit growth. Outreach makes up a huge part of nonprofit campaigns – but what’s the best way to reach out and engage your target audience?
Pulse Marketing
Blogging takes regular time and investment, resources which many smaller businesses may not have. However, the benefits of blogging far outweigh the extent of the commitment, especially in today’s customer-centric market. A well-written blog can influence consumers’ opinions and purchase …
Pulse Marketing
It may seem obvious that successful business depends on satisfied customers. However, many businesses don’t realize that customer service goes far beyond answering a question or replacing a defective product. Providing great customer service means understanding what’s important to your …
Pulse Marketing
I am a big fan of our local chambers of commerce. I think they do a great job offering numerous benefits to their members and keeping local business owners on top of important, ever-changing issues and trends within our community …
Pulse Marketing
By now, you have probably heard that Google made an important algorithm update that was put into effect on April 21st. This update, which affects search placement of websites on mobile devices, has a lot of people analyzing their own …
Pulse Marketing
Today is the day! Google is releasing its newest algorithm update that will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results, and push outdated pages to the back of the line. If you haven’t updated …
Pulse Marketing
According to Global Index, 80% of internet users worldwide own a smartphone. Now, take a moment to digest that. We still have massive amounts of people living in poverty in the world, in areas with no clean water or accessible …
Pulse Marketing
