Why are you different? We are all essentially selling the same thing—a product or a service. Your apples against your competitor’s apples are probably very similar. When it comes down to it, you’re not just selling your product but yourself, …
Pulse Marketing
It may seem a little early to start thinking about the holidays, but for small businesses, it’s the perfect time. You want to make sure that you get ahead of the game in your marketing for the holidays because as soon as November hits people are going to begin thinking about the holidays and gifts. When this happens you want to make sure that they immediately think of you and your products!
Pulse Marketing
With one of the top 50 largest companies in the world (Google) unveiling their redesigned logo this month, it seems like an appropriate time to talk about rebranding!
Pulse Marketing
This week I want to take the opportunity to shamelessly share my ‘success story’ with you—it’s kind of neat, so don’t go away just yet!
Pulse Marketing
A style guide is a set of standards for your company’s written and design documents. It ensures that you and your employees are representing your brand in the best way possible, and all your marketing materials are consistent. (If you …
Pulse Marketing
A style guide is a set of standards designed by you and your company that will enforce specific elements of your brand, including voice of content, colors, fonts, and other design elements. Essentially, it will ensure that your brand is …
Pulse Marketing
Once you have developed your business brand, it is important to present it using best practices. Presenting your brand in the right way can be easy, as long as you know how to do it, and we’ve created a short list …
Pulse Marketing
So you’ve come up with your business idea, location, and products. Think you’re done? Not even close! Have you started thinking about building your brand? What you want to be seen as? Your logo, name, mission, and tagline?
Pulse Marketing
Your business is defined by your brand, or lack thereof. Your brand, essentially who you are, should be designed to help you stand out from the competition. Consistent branding makes you memorable. When you see a rounded checkmark, or “swoosh” …
Pulse Marketing
