Converting a new customer is certainly very exciting. However, many businesses make the mistake of overlooking the valuable customers they already have and focus most of their marketing efforts on recruitment, instead of customer retention. According to Kissmetrics, it’s nearly …
Pulse Marketing
In order to increase your client base, you first must attract them. To do this, you have to know who they are, where they are and what they’re seeking. Create a buyer persona to learn how to best communicate with …
Pulse Marketing
Your package design communicates key information about your brand to prospective buyers and sparks their interest in your product. A well designed package encourages them to select your product over a competitor’s, while an unattractive package may cause them to …
Pulse Marketing
The 4 P’s (Product, Price, Promotion and Place), also known as the “Marketing Mix,” form the basis of classic marketing theory. For more than half a century, these four concepts have served as the pillars on which businesses could lay …
Pulse Marketing
Whether you are a B2B or B2C business, your success depends on the people who are purchasing your product or service. Your clients are just as diverse as their perspectives, needs and wants. This is why it is important to …
Pulse Marketing
Engaging blog content is essential to a successful marketing strategy in today’s world. With blogs receiving 528 million page views per month, content is being consumed faster than it can be produced. If you fear running out of ideas for …
Pulse Marketing
In a mobile world, human beings are more connected than ever. This is especially true in the business world, where client relationships are the key to your success. Like any relationship, business-client relationships must be maintained to keep them alive.
Pulse Marketing
From blogs to videos to social media posts, content creation is essential to marketing your business today. Equally important is promoting your content. You may think that simply publishing a post on your blog is enough, but it’s not. There …
Pulse Marketing
When an unexpected situation comes up in your organization, you need to be prepared for whatever comes your way. Having a crisis management plan can help you to handle or even prevent any crisis that you may face.
Pulse Marketing
